HomeBlog Introducing the SiriusDecisions Holiday Model

Introducing the SiriusDecisions Holiday Model

December 03, 2013 | By Jeff Lash

Models and frameworks are helpful because they distill complicated issues into their essential elements, presenting them in a simple and straightforward way that allows people to cut through the complexity and make sense of things. Well, what’s more complicated than the holiday season?

We at SiriusDecisions love our models and frameworks. Models and frameworks are helpful because they distill complicated issues into their essential elements, presenting them in a simple and straightforward way that allows people to cut through the complexity and make sense of things.

SiriusDecisions Holiday Model

Well, what’s more complicated than the holiday season? Sometimes it feels like we could create a model for anything – and now we have.

We’re proud to unveil our SiriusDecisions Holiday Model, your guide to navigating the holidays. With this model, you can do the following:

  • Develop your holiday strategy and plans and then follow our guidelines for holiday execution
  • Align your celebrations around themes like happiness, joy, peace and presents
  • Track your journey through holiday stages, from excitement to shopping panic and family celebration anxiety, all the way through to credit card bill shock and email inbox overload denial
  • Never miss an important holiday, from Christmas to Kwanzaa, Bodhi Day to Boxing Day, and Festivus to National Chocolate-Covered Anything Day (December 16, if you’re wondering)

Developed based on extensive research with best-in-class holiday celebrants, our benchmarking research shows that following this model generates 23 percent percent higher values of cheer, a 16 percent increase in tidings of comfort and joy, and a total of 7.5 merriness units (vs. only 3.2 units in average performers).

Make sure to share this with your regional demand centers, meaning your relatives and children... because they're always demanding things. (Get it?)

We hope you enjoy our Holiday Model. Thanks for indulging our tongue-in-cheek humor, and best wishes for a happy, healthy and well-aligned holiday season.

Jeff Lash

Jeff Lash is Vice President and Group Director of Go-to-Market at SiriusDecisions, where he leads the Product Management and Portfolio Marketing Research and Advisory Services. A recognized thought leader in product management, he has over 15 years of experience in product management, product development, product marketing, and user experience design. Follow Jeff on Twitter at @jefflash.