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Lead Nurturing Competencies

April 08, 2015 | By Terry Flaherty

  • Here are some core skills, behaviors and knowledge necessary for functions responsible for lead nurture flows
  • Skills include data evaluation, business logic skills and the ability to forge strong relationships with other key functions
  • Lead nurture teams must be able to work with internal peers and agency partners
Lead Nurturing Competencies

Terry Flaherty

Terry is a VP, principal analyst in the Demand and Account-Based Marketing Research Service at SiriusDecisions. He is a senior marketing executive with a passion for sales and marketing integration through effective demand generation, whose background includes more than 15 years of experience delivering enterprise-level software solutions, including business process management, IT infrastructure management, business intelligence and application development. Follow Terry on LinkedIn or Twitter @TFlaherty.

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