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Lead Nurturing Competencies

April 08, 2015 | By Terry Flaherty

  • Here are some core skills, behaviors and knowledge necessary for functions responsible for lead nurture flows
  • Skills include data evaluation, business logic skills and the ability to forge strong relationships with other key functions
  • Lead nurture teams must be able to work with internal peers and agency partners
Lead Nurturing Competencies

Terry Flaherty

Terry Flaherty is a Senior Research Director of Demand Creation Strategies at SiriusDecisions. Terry is a senior marketing executive with a passion for sales and marketing integration through effective demand generation. His background includes more than 15 years' experience delivering enterprise-level software solutions, including business process management (BPM), IT infrastructure management, business intelligence and application development. Follow Terry on Twitter @TFlaherty.

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