HomeBlog The SiriusDecisions Predictive Lead Scoring Study Infographic

The SiriusDecisions Predictive Lead Scoring Study Infographic

October 01, 2014|Kerry Cunningham

Data science and machine learning algorithms have transformed traditional lead scoring techniques. SiriusDecisions, the leading global b-to-b research and advisory firm, has looked in-depth at how vendors apply statistical techniques to identify and prioritize sales prospects.

The SiriusDecisions Predictive Lead Scoring Study Infographic

Kerry Cunningham

Kerry Cunningham is a Senior Research Director of Demand Creation Strategies at SiriusDecisions. Kerry has more than 20 years of experience in b-to-b demand creation and management, spanning a broad array of industries and markets. Follow Kerry on Twitter @KerrySirius.

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