The SiriusDecisions Predictive Lead Scoring Study Infographic
October 01, 2014 | By Kerry Cunningham
Data science and machine learning algorithms have transformed traditional lead scoring techniques. SiriusDecisions, the leading global b-to-b research and advisory firm, has looked in-depth at how vendors apply statistical techniques to identify and prioritize sales prospects.
Kerry Cunningham
Kerry Cunningham is a Senior Research Director of Demand Creation Strategies at SiriusDecisions. Kerry has more than 20 years of experience in b-to-b demand creation and management, spanning a broad array of industries and markets. Follow Kerry on Twitter @KerrySirius.