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RefineYourEstimatesoftheTotalAddressableMarketforBetterTargeting

August 26, 2015 | By Mike Raimondi

  • SiriusDecisions’ b-to-b relative targeting framework focuses on category spend
  • Understanding market size and growth by detailed segment helps marketing and sales seize the best opportunities
  • Spend a little more time to get it right, as the resulting market estimates will be more accurate

Mike Raimondi

Mike is a principal analyst in the Marketing Operations Research Service at SiriusDecisions. For more than 25 years, he has provided B2B consulting support to clients in a wide range of industries, analyzing markets, customers and costs. Using large-scale data integration and pertinent quantitative methods, he estimates total addressable market, segments markets, prioritizes and targets opportunities, and quantifies potential sales to new and existing customers. Connect with Mike on LinkedIn.

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