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RefineYourEstimatesoftheTotalAddressableMarketforBetterTargeting

August 26, 2015 | By Mike Raimondi

  • SiriusDecisions’ b-to-b relative targeting framework focuses on category spend
  • Understanding market size and growth by detailed segment helps marketing and sales seize the best opportunities
  • Spend a little more time to get it right, as the resulting market estimates will be more accurate

Mike Raimondi

Mike is a global business analytics leader. For more than 25 years, he has provided b-to-b consulting support to clients in a wide range of industries, analyzing markets, customers and costs. Using large-scale data integration and pertinent quantitative methods, he estimates total addressable market, segments markets, prioritizes and targets opportunities, and quantifies potential sales to new and existing customers.
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