While the weather was chillier than we expected, there was no shortage of heated and thoughtful discussion among the attendees of our 2017 Sales Leadership Exchange that recently took place in Scottsdale, Arizona. I presented our insights around two popular topics in the sales enablement space: sales onboarding – Don Drury and I conducted an interactive lab session outlining how to take a programmatic approach toward building a best-in-class sales onboarding program leveraging the Sales Onboarding Execution Framework – and sales coaching – Dana Therrien and I discussed utilizing data-driven insights to inform better coaching and organizational adjustments.
While it’s always great to present new ideas and share best practices with other sales professionals, I find a lot of the best insights occur after the lights come up and I step off the stage and hear what others have to say. Here are a few of the important things I learned from speaking with attendees:
This remains an exciting time for sales enablement - the function is growing, and organizations recognize its contribution to continued growth. It was great to see so many engaged attendees at our Sales Leadership Exchange this year, and we look forward to presenting more insights tied to sales enablement and learning more from attendees at our upcoming Summit!
Peter is a driven research analyst for the Sales Enablement Strategies (SES) service at SiriusDecisions. As an analyst, he works with clients to implement best-in-class research and frameworks that pertain to sales enablement organizations across a wide spectrum of industries.