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Sales Technology: More Options, More Confusion

September 14, 2015 | By Mark Levinson

  • Today, there are more sales applications than most sales operations leaders can begin to know about
  • The SiriusDecisions Directions in Technology Model can provide guidance on the best sales technologies
  • Create a plan ensure that your sales tech investment is focused on your productivity needs and gives you the desired returns

The SiriusDecisions Technology Exchange, to be held November 19 and 20, 2015, at the Grand Hyatt San Francisco, is the only b-to-b event that focuses on how technology can be better leveraged within your organization and help you to outperform the competition. For sales, technology has been a productivity driver for many years. I remember the days of Goldmine and ACT when sales reps threw their Rolodexes in the garbage (by the way, for those who have never seen one, a Rolodex was a round contraption that would sit on your desk and organize business cards).

Today, there are more sales applications than most sales operations leaders can begin to know about – let alone determine if they need them in their organization. If you are in this camp, please join us at our 2015 Technology Exchange. I will be presenting a session on The Sales Quadrant from our Sirius Directions in Technology model. First, I will help you understand how we categorize sales applications in the current state. Then I’ll provide you with data on what, how much and why sales organizations are investing in sales technology. Next, we’ll talk about which technologies can drive productivity in specific critical productivity quadrants. Finally, I will share some insights on the future of sales technology.

One thing I know for sure about sales technology – it’s going to continue evolving. There will always be something shiny and new that will claim to fix all your problems – and some of them might actually do just that. Why not have a plan in place to ensure that your sales technology investment is focused on your productivity needs and gives you the business and user value return you desire? 

Join me in San Francisco so we can figure out the next steps together. Learn more and register before September 30 to lock in the Early Bird rate.

Mark Levinson

Mark Levinson is Vice President and Group Director of Sales and Channel Services at SiriusDecisions. Mark’s nearly 20 years of experience includes a wide variety of sales operations issues including strategic planning, territory optimization, compensation plans, account management, sales tools and sales analytics. Follow Mark on Twitter @MarkBLevinson.

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