Secrets of Success From Our Channel Programs of the Year
July 24, 2013 | By Maria Chien
At this year’s annual SiriusDecisions Summit, held in May, I had the privilege of co-presenting awards to four standout channel programs that we selected from the nearly 100 entries we reviewed over the past year. While this presentation did not include glamorous dresses and fashionable tuxedos (although there was a dapper pocket square), it had an air of celebration and accomplishment.
We often find ourselves attacking channel issues or addressing challenges, but during the awards ceremony we highlighted success and innovation in the four winning programs, which we believe exceed industry standards. One of our most frequent requests from clients is to provide examples of industry best practices and mention the company name. Here, we were able to deliver!
The four channel programs of the year were (drumroll, please):
What did all of these channel programs have in common? Close alignment to business goals and quantifying performance. Each program looked to make a strategic impact on its business, made key investments and set expectations for outcomes. Each program also measured its results and described the ROI it delivered.
We hope to continue recognition of top-performing channel programs. Perhaps next year’s awards will include statuettes, musical numbers, wardrobe changes (not sure our analyst budget includes this) and – most importantly – YOUR channel program.
We look forward to another exciting and innovative year in the channel!
View the press release for more on these best-in-class channel programs.
Maria Chien
Maria is a VP, research director in the Channel Marketing Research Service at SiriusDecisions. She has 20 years of experience in partner/channel marketing, field marketing and solutions marketing, with hands-on expertise in partner and sales enablement, value proposition and sales tool development, and sales engagement. Follow Maria on LinkedIn or Twitter @mariachien.
