Social Strategy: What’s Your Policy?
September 17, 2012 | By Erin Provey
We’ve gotten many questions lately about what types of documents are required to support a social strategy. What I typically see, at first, is a single, lengthy social strategy document that tries to cover as much ground as possible. Over the course of our work and review process, this is broken down into the following three types of working documents, each with a clear intention, target audience and unique set of inputs and components:
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