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Social Strategy: What’s Your Policy?

September 17, 2012 | By Erin Provey

We’ve gotten many questions lately about what types of documents are required to support a social strategy. What I typically see, at first, is a single, lengthy social strategy document that tries to cover as much ground as possible. Over the course of our work and review process, this is broken down into the following three types of working documents, each with a clear intention, target audience and unique set of inputs and components.

We’ve gotten many questions lately about what types of documents are required to support a social strategy. What I typically see, at first, is a single, lengthy social strategy document that tries to cover as much ground as possible. Over the course of our work and review process, this is broken down into the following three types of working documents, each with a clear intention, target audience and unique set of inputs and components:

Erin Provey

Erin Provey is a Senior Research Director of Corporate and Executive Marketing Strategies at SiriusDecisions. She has more than 10 years of experience in brand strategy, including positioning, identity, public relations, digital strategy, copywriting and account management. Follow Erin on Twitter @erinprovey.