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Solution Marketing Competencies

April 16, 2015 | By Jeff Lash

  • Several skills, behaviors and knowledge necessary for moving from product to solution selling
  • This include cross-functional collaboration, buyer understanding and internal company knowledge
  • Here is an organized way to think about each of these essential areas
Solution Marketing Competencies

Jeff Lash

Jeff Lash is Vice President and Group Director of Go-to-Market at SiriusDecisions, where he leads the Product Management and Portfolio Marketing Research and Advisory Services. A recognized thought leader in product management, he has over 15 years of experience in product management, product development, product marketing, and user experience design. Follow Jeff on Twitter at @jefflash.