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Solution Marketing Competencies

April 16, 2015 | By Jeff Lash

  • Several skills, behaviors and knowledge necessary for moving from product to solution selling
  • This include cross-functional collaboration, buyer understanding and internal company knowledge
  • Here is an organized way to think about each of these essential areas
Solution Marketing Competencies

Jeff Lash

Jeff Lash is a VP, Group Director who leads the SiriusDecisions Product Management Research Service. He is a a recognized thought leader in product management with over 20 years of experience in product management as well as related areas including user experience, product development and product marketing. Follow Jeff on Twitter at @jefflash.
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