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Solution Marketing Competencies

April 16, 2015 | By Jeff Lash

  • Several skills, behaviors and knowledge necessary for moving from product to solution selling
  • This include cross-functional collaboration, buyer understanding and internal company knowledge
  • Here is an organized way to think about each of these essential areas
Solution Marketing Competencies

Jeff Lash

Jeff Lash is Vice President and Group Director, Product Management, where he leads the Product Management and Portfolio Marketing Research and Advisory Services. A recognized thought leader in product management, he has over 15 years of experience in product management, product development, product marketing, and user experience design. Follow Jeff on Twitter at @jefflash.