HomeBlog 2016 SiriusDecisions Summit: The Art & Science of Intelligent Growth

2016 SiriusDecisions Summit: The Art & Science of Intelligent Growth

December 09, 2015 | By Brad Gillespie

  • The state of the art in sales and marketing is being elevated to new heights through new technologies
  • SiriusDecisions Summit 2016 in Nashville explores these ideas through keynotes, track sessions and case studies
  • SiriusDecisions Summit 2017 will be held in Las Vegas

The greatest artists of the world all have at least one thing in common: They are inspired to create. Perhaps it’s a curiosity about the human condition. Perhaps it’s the desire to move people emotionally. Move them figuratively. It’s a desire to transport people to a place in their hearts and minds that they may not reach on their own. The greatest films, songs, poems and paintings do that – they resonate with us in ways that only great art can.

Summit 2016The most accomplished scientists in the world also have at least one thing in common: They are inspired to explore. Perhaps it’s a curiosity to understand the why – and how – to answer life’s great mysteries. Perhaps it’s the desire to move people and societies forward. The greatest inventions, technologies and innovations do just that. They enable us to transcend, elevate and to advance.

Art and science have a long and storied history together, and their winding journey has once again brought these two partners together: Human-to-Human meets Big Data. Algorithms meet Moods. Customer Experience meets Mass Personalization at Scale. Truth meets Magic.

It’s truly an amazing time for our industry. The state of the art in sales and marketing is being elevated to new heights by exciting (and sometimes scary) new technologies – but also by challenging new expectations for authenticity.

At the SiriusDecisions Summit 2016 in Nashville this May, we’ll explore these concepts through our keynotes, track sessions and practitioner case studies, as well as in our Marketplace of technology and services. You’ll see and hear how organizations can blend the very best of art and science, and you’ll leave with ideas for how to get started on – or advance – your own initiatives.

Intelligent Growth™ is more than a tagline for us – it’s what inspires the artists and scientists at SiriusDecisions. It inspires us to think about the smart ways to apply proven best practices, and it inspires us to be curious about what’s next.

Editor's Note: We'll be heading to Las Vegas for Summit 2017. We hope you'll join us or learn more.

Brad Gillespie

Brad Gillespie is a transformational marketing and business development executive whose experience spans the systems of the Fortune 500 to the dynamics of an early-stage venture. His experience includes strategy formulation, sales and marketing integration, product development and launch, channel design and management, acquisition integration, corporate communications and commercialization of intellectual property. Follow Brad on Twitter @tbradg

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