The Latest B-to-B Public Relations Trends
July 30, 2012 | By Erin Provey
I began my career in public relations (PR) in the late 1990s and went through a few other professional iterations (writer, brand strategist) before landing at SiriusDecisions, where I now have the pleasure of speaking to some of the most talented b-to-b PR professionals in the world.
Back in the dot-com era, we were wondering how email would change business, and publication scanning was a morning activity that turned my fingers black and yellow with newsprint and highlighter ink.
Today, Twitter does our pub scanning for us, and social media makes email seem antiquated. In a homage to those deliciously fluffy “hot or not” glossy magazine lists, perfect for summer reading, here’s SiriusDecisions’ summer 2012 trend alert for b-to-b PR:
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