The Most Common Misconception About Lead Nurturing

My discussions with b-to-b marketers who want to implement a lead nurture program or enhance existing programs almost always begin with one major misconception about the true meaning of lead nurturing. Many marketers describe lead nurturing as a process that involves an automated response to a broad set of targets, followed by a series of emails offering potential buyers a wide variety of assets. That sounds a lot like a drip marketing program! And drip marketing isn’t the same as a true lead nurturing effort.

Here are some tips to help you make this distinction and guide the development of a focused, effective approach to lead nurturing:

You can read more about the four pillars that define lead nurture in the post “A Foundation for Focused and Effective Lead Nurturing.”