HomeBlog The Best (and Counting!) Tweetable Moments of SiriusDecisions Summit 2016

The Best (and Counting!) Tweetable Moments of SiriusDecisions Summit 2016

May 26, 2016 | By Kate Pierpont

  • SiriusDecisions 2016 Summit opened with a classical pianist to demonstrate the key concepts of Adopt, Operationalize and Optimize
  • Over 2,500 sales, marketing and product leaders were a rapt audience for a star-studded production of data-driven research
  • The tweets were fast and furious as Summit swung into high gear and our keynote presenters took the stage

With an event tagline like “The Art and Science of Intelligent Growth,” it shouldn’t be at all surprising that the Summit 2016 social media megastorm was kicked off in 5-7-5 poetic form – courtesy of SiriusDecisions’ own VP of Information Technology and resident haiku master, Jonathan Block: 

After an unbelievable opening classical piano performance to demonstrate the key Summit concepts of Adopt, Operationalize and Optimize (and the revelation that Tony Jaros’s favorite band is The Rolling Stones), over 2,500 sales, marketing and product leaders were a rapt audience for an innovative, star-studded production of data-driven research that only SiriusDecisions can orchestrate. 

An inspirational keynote address from internationally acclaimed chef Marcus Samuelsson kept the attendees on the edge of their seats as he spoke of his childhood and amazing trajectory to becoming a three-star Michelin chef. “The kindness of others and the randomness of luck have always been very important parts of my journey,” he said.

From there, attendees progressed to additional sponsor case study sessions and SiriusFoundations presentations, designed with the first-time delegate in mind as they introduced key SiriusDecisions concepts, frameworks and terminology. While the tweets were fast and furious as Summit swung into high gear and our keynote presenters took to the stage, here are just a few of our favorite observations. Customer experience and content were major themes. 

Summit 2016 also marked the debut of the SiriusLabs, track sessions specifically designed for attendees seeking advice on how to better “adopt, operationalize and optimize” some of SiriusDecisions iconic models.

At the end of Day 2, all of the behind-the-scenes work involved in creating new research and making Summit 2016 the biggest b-to-b event of the year was perhaps celebrated best by one of SiriusDecisions’ own:

If you weren’t able to make it to Summit this year, we hope these tweetable takeaways give you plenty of reason to be one of our Early Bird bookers in 2017!  Stay tuned to siriusdecisions.com and #SDSummit for more Summit details and recaps! 

Kate Pierpont

Kate Pierpont is an editor at SiriusDecisions and has nearly 20 years of editorial experience, the majority of which was in magazine publishing. Follow Kate on Twitter @KatePierpont.

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