If the dazzling lights of the famous Las Vegas Strip seem even a bit brighter this week, it might be the thought leadership illuminating The Venetian, as thousands of the smartest minds in b-to-b gather for the annual SiriusDecisions Summit. With a theme of “Aligning Priorities to Drive Intelligent Growth,” the 2017 Summit is delivering cutting-edge research, top-notch networking opportunities and a few surprises.
The first day of Summit kicked off at 6:30 this morning, with the official SiriusDecisions Summit 5K. Early risers laced up their sneaks and braved the desert heat to raise money to raise money for the VWM Families Foundation, a cause close to the SiriusDecisions family.
Next, Summit newbies and anyone looking for a refresher on essential SiriusDecisions concepts packed the meeting rooms for the ever-helpful Foundations sessions. From demand creation to marketing operations to sales enablement, the Foundations presentations ensured attendees were geared up for the array of new research, models and frameworks to come over the next few days.
Meanwhile, attendees at the Executive Leadership Exchange mingled with peers and enjoyed presentations from SiriusDecisions analysts and guest speakers. This year’s gathering focused on audience-centricity.
After the first vendor case studies of the day and a hearty networking lunch in the Summit Marketplace, attendees gathered for the official Summit opening.
Professional dancers, giant neon animations depicting the major Summit themes, and opening remarks from Tony Jaros, president and chief product officer at SiriusDecisions, kicked things off. Attendees were also given their first glimpse at the Command Center™, a new benchmarking offering from SiriusDecisions that gives clients instant access to unprecedented amounts of data.
SiriusDecisions Command Center, bringing more than 700 data points into the hands of our clients to help drive intelligent growth pic.twitter.com/qzZplDdido— FaussyBear (@AlexFaussner) May 16, 2017
Finally, delegates were treated to an opening keynote from singer-songwriter/philanthropist Jewel, who wowed the crowd with live performances interspersed with inspirational stories full of valuable b-to-b lessons, generating a flurry of enthusiastic tweets.
Summit is off to a great start! Whether you’re in attendance in Las Vegas or wishing you could be there, make sure to watch siriusdecisions.com for more recaps and follow #SDSummit on Twitter for the latest event buzz.
Jessica F. Lillian is a senior editor at SiriusDecisions and has more than seven years of b-to-b editorial experience, including five years as the editor of national b-to-b magazines. Follow Jessica on Twitter @jessica_lillian