The Top Five Tweetable Moments from 2015 Summit Europe: Day One
October 19, 2015 | By Kate Pierpont
- Summit Europe kicked off with major excitement teeming in the halls of the Park Plaza Westminster Bridge
- Here are five key moments to give you a glimpse into the forward-thinking advice that only SiriusDecisions can deliver
- If you weren’t able to make it to Summit Europe this year, we hope these takeaways give you plenty of reason to come next year
There’s no doubt about it – London got the call that SiriusDecisions was in town on the 19th and 20th of October for the sixth annual Summit Europe! Building on the best practice, b-to-b buzz of Summits past, Summit Europe kicked off with major excitement teeming in the halls of the Park Plaza Westminster Bridge as more than 500 Summit attendees were in house and ready to learn more on how to Outperform. While the great moments in thought leadership are too many to list here, here are just five to give you a glimpse into the forward-thinking, here’s-your-next-step business advice that only SiriusDecisions can deliver.
The first order of business on day one was the state of EMEA sales, product and marketing as presented by Meta Karagianni and Isabel Montesdeoca. A quick survey revealed that b-to-b leaders are facing many shared challenges:
More than 50% #SDSummit has not made Competency maps for key roles across sales, marketing and product.
— Michael Harrit (@michaelharrit) October 19, 2015
Following a networking break in the Summit Marketplace, attendees moved on to the Case Study sessions and heard the stories of Oracle Marketing Cloud, CRM Technologies, Ledger Bennett DGA, Lionbridge, Corporate Visions and Marketo.
Customers can achieve 30% reduction in time-to-market by streamlining #content localisation http://t.co/xxxxVEccqh via @LB_DGA #SDSummit
— Ledger Bennett DGA (@LB_DGA) October 19, 2015
Prospect portals enable account-based marketing support for sales mid/late-stage deal needs-smart via @diederikmartens #SDSummit #marketo
— Megan Heuer (@megheuer) October 19, 2015
"The road to modern marketing is a never-ending journey. Adopt a continuous improvement mentality" via Nick Hill @CRMTechnologies #SDSummit
— Jason Hekl (@the_hekler) October 19, 2015
SiriusDecisions’ co-founder and managing director John Neeson then took to the main stage to present “The Economics of Sales, Marketing and Product Alignment.”
The alignment of #sales, #marketing and #product is the hallmark of a high-performing organization. #SDSummit pic.twitter.com/vRdHNolk53
— Allocadia (@allocadia) October 19, 2015
Overheard at #SDSummit "We're underestimating marketing's impact." This from a #b2b sales leader. Love it!
— Jay Gaines (@izjay) October 19, 2015
Marisa Kopec followed with her quest to debunk the myths surrounding b-to-b buying and presented “Demystifying B-to-B Buying for 2015 and Beyond.”
Myth debunked - empirically. Buyers do not wait before interacting with #Sales. They interact early, often #SDSummit pic.twitter.com/WTBUG273GD
— Greg Wilson (@_gregw) October 19, 2015
The first day of Summit Europe then wrapped up with a riveting and well-received guest client keynote courtesy of Cisco’s Jeremy Bevan.
Marketing and sales need to speak the same language = effective alignment #SDSummit @jeremybevan
— Björn Riebel (@BJRiebel) October 19, 2015
“@L2R_Guy: Per Jeremy Bevan of Cisco: the fewer measures, the better. Amen! #SDSummit” Indeed!
— Jay Gaines (@izjay) October 19, 2015
If you weren’t able to make it to Summit Europe this year, we hope these five tweetable takeaways give you plenty of reason to be one of our Early Bird bookers in 2016! Stay tuned to siriusdecisions.com for more details and recaps from Summit 2015!
