The Top Tweetable Moments of SiriusDecisions Summit 2018, Day Two

This year’s streamlined SiriusDecisions Summit schedule – designed to give attendees across b-to-b sales, product and marketing everything they need in a convenient three-day event – translates into busy days at Mandalay Bay – and on Twitter! From the analyst keynotes covering the most important b-to-b topics to the client presentations that wowed the crowd, the second day of Summit delivered no shortage of tweet-worthy takeaways. Narrowing down the day’s events to just four top moments proved difficult, but here’s our take on what had everyone talking in Las Vegas.

1. Platon

The noted photographer – best known for his iconic portraits of numerous U.S. presidents and other world figures – captivated the audience during his afternoon keynote. With larger-than-life images of his work as a stage backdrop, he imparted universal life lessons that delegates can carry with them far beyond Summit.

@platon @siriusdecisions best storyteller I have ever seen present. It moved me. pic.twitter.com/H7ALlgTWFn

— Sarah Howard (@SarahHoward7048) May 9, 2018

The marketer’s challenge: “get others to see themselves in the stories you’re telling” - am inspired by @platon at #SDsummit pic.twitter.com/QScc0sLBW4

— Leela Srinivasan (@leelasrin) May 9, 2018

@platon @siriusdecisions WOW!!! What a riveting and moving presentation. Truly a great storyteller through his photographs. #SDSummit pic.twitter.com/vjiACI4iV7

— David Hyman (@davidrhyman) May 9, 2018

2. New models galore!

It wouldn’t be a Summit without fresh new models and frameworks springing forth from the brilliant minds of the SiriusDecisions analyst team – the culmination of nearly a year of brainstorming, data-crunching, debating and perfecting. As the results of this work were released to the world, attendees were quick to take note of the ideas they’ll be bringing back to their teams once Summit ends.

Outstanding session on the content factory framework from @christine_mktg and @phyllismusings #sdsummit // The framework is solid and shows the impact #contentstrategy has on a marketing org.

— Alyssa Fox (@afox98) May 9, 2018

Sales ops has traditionally taken the reactive remediation approach. In rethinking sales ops, it's important to be proactive and think about prevention. Sage advice from @danatherrien #sdsummit pic.twitter.com/xzTagOgGdr

— Jarin Chu (@JarinChu) May 9, 2018

The @siriusdecisions Data Articulation Model, aka the "California Closets" of data classification #SDsummit pic.twitter.com/4m4sqFpxNn

— Caitlin Lam (@caitlin_lam) May 9, 2018

3. Real talk on artificial intelligence.

Are robots coming for your job? Artificial intelligence’s promise (along with its potentially ominous power) make it a frequently discussed subject among b-to-b marketers these days. Kerry Cunningham and Monica Behncke cut through the hype in their keynote presentation, describing four types of AI that can have demonstrable impact on the revenue engine.

As we are all approaching #AI and considering how to apply it, advice from @KerrySirius at #SDsummit #MarketingAutomation pic.twitter.com/ZMBQmtYPN4

— Shanti Christensen (@TheShantiSocial) May 9, 2018

AI isn't going to be able to develop your strategy for you! You'll need a couple things in place for a successful #AImarketing strategy. (@KerrySirius via @kevintblanco) #SDSummit #keynoteinks #B2B pic.twitter.com/CE3z6yrI5B

— Quarry (@Quarry) May 9, 2018

#SDSummit Poll: Where is your org on its AI journey? 55% say still thinking about it

— SiriusDecisions (@siriusdecisions) May 9, 2018

4. The secret to an authentic brand.

First, the bad news: Many modern b-to-b brands fail to inspire their buyer and customer audiences, noted Julie Ogilvie and Lisa Nakano during their keynote. The good news is that by recognizing the interconnectedness of brand, customer experience and employee engagement, organizations can strengthen their brand and truly connect with their customers.

Very refreshing to hear about the importance of employees in creating a successful brand. Very often missed but not intentionally. #SDsummit

— Bryant Aponte (@B2BMKT) May 9, 2018

Employees with a strong understanding of the customer needs are better equipped to deliver the brand promise authentically through everything they do. #SDSummit #CustomerExperience #moderncx

— Thamina Christensen (@thaminac) May 9, 2018

“A brand needs to capture the hearts of your employees - this is not just revenue targets!” #SDSummit @julieogilvie on what makes a powerful #brand

— Nirosha M (@nirosham) May 9, 2018

Summit rolls on for one more day tomorrow! Whether you’re in attendance in Las Vegas or wishing you could be there, be sure to check out siriusdecisions.com for more recaps and follow #SDSummit on Twitter for the latest event buzz.