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AI Powered ABM: How PGI is turning buyer insights into demand generation action

Sponsor Name: 6sense

B2B buying has changed, meaning revenue generating teams are no longer in control of the buying journey. This requires companies to make a dramatic shift in the way they market and sell to buyers who are increasingly anonymous, fragmented and resistant. Current point solutions are not solving the problem because they haven’t been designed for the entire revenue team to embrace Account Based Buying. Learn how PGi is using 6sense to unite their revenue team on a single platform, leveraging big data, AI and machine learning to uncover, prioritize, and engage with demand, driving measurable outcomes like faster-time-to engagement, larger deal size. and higher win rates.