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From 5 to 3000: Transforming and Scaling Account-based Marketing at Veeam Software

Amanda Lemmers

Sponsor Name: Terminus

Account-based marketing has gone through a dramatic transformation at Veeam Software In 18 months it has grown from an initial pilot program focused on a handful of accounts to a multi-tiered effort with specific tactics, cadences and KPIs. In this session, Ms. Lemmers will share her experience:

  • Working cross-functionally to identify key account segments using 1st and 3rd party data sets
  • Scaling and orchestrating engagement and outreach tactics across multiple channels
  • Identifying KPIs and measuring program success