B-to-B Forums for Sales, Marketing and Product Leaders
Forums inform participants by diving deeper into emerging trends in sales, marketing and product performance. Participants gain data, insight and best practices they can use to optimize the efficiency and effectiveness of key initiatives impacting the revenue engine, go-to-market strategy, campaign planning and program execution. These half-day, topic-based, interactive sessions are delivered in person on a quarterly basis.
To register interest please contact: [email protected]
Activating Personas In Demand Marketing Programs
Speaker(s): Barry Vasudevan and Cheri Keith
Date: Wednesday March 27, 2019 | 8:00 AM
Location: Atlanta, GA
Description
This forum will provide the knowledge to:
- Use buyer insights from portfolio marketing to answer the critical questions demand creation professionals have when designing programs
- Gather the best practices for constructing a buyer's journey map based on the buyer persona's preferences and behaviors and use it as the foundation for cost-effective demand program tactic selection
- Understand the integrated roles of sales, marketing and product functions in the buyer's journey