B-to-B Forums for Sales, Marketing and Product Leaders
Forums inform participants by diving deeper into emerging trends in sales, marketing and product performance. Participants gain data, insight and best practices they can use to optimize the efficiency and effectiveness of key initiatives impacting the revenue engine, go-to-market strategy, campaign planning and program execution. These half-day, topic-based, interactive sessions are delivered in person on a quarterly basis.
To register interest please contact: [email protected]
Go-to-Market Strategy: The Missing Piece in Campaign Strategy and Planning
Speaker(s): Katie Fabiszak and Craig Moore
Date: Thursday July 25, 2019 | 8:00 AM
Location: Raleigh, NC
Description
This forum will provide the knowledge to:
- Develop an audience-centric go-to-market strategy across regions and business units that aligns around targets buyers instead of internal organizational structures
- Isolate the market segments where you are more likely to succeed and focus campaigns in these areas
- Understand how to prioritize buyers in a large buying group when there are campaign budget and resource constraints
- Identify your buyers’ primary needs and which offerings to promote based on those needs
- Document the buyer’s journey to better allocate resources in reputation, demand marketing and sales enablement programs
- Use the go-to-market strategy as an input into a campaign framework to execute campaigns more efficiently and make better use of precious campaign resources
Go-to-Market Strategy: The Missing Piece in Campaign Strategy and Planning
Speaker(s): Jeff Clark and Barbara Winters
Date: Thursday July 25, 2019 | 8:00 AM
Location: Palo Alto, CA
Description
This forum will provide the knowledge to:
- Develop an audience-centric go-to-market strategy across regions and business units that aligns around targets buyers instead of internal organizational structures
- Isolate the market segments where you are more likely to succeed and focus campaigns in these areas
- Understand how to prioritize buyers in a large buying group when there are campaign budget and resource constraints
- Identify your buyers’ primary needs and which offerings to promote based on those needs
- Document the buyer’s journey to better allocate resources in reputation, demand marketing and sales enablement programs
- Use the go-to-market strategy as an input into a campaign framework to execute campaigns more efficiently and make better use of precious campaign resources
Marketing Strategy: Navigating Your Way to Maximize Future Success: The CMO View
Speaker(s): Matt Papertsian and Jennifer Ross
Date: Thursday August 22, 2019 | 8:00 AM
Location: Waltham, MA
Description
During this session, we will learn from each other and explore critical issues, including the following:
- Defining and formulating the marketing strategy
- Distinguishing between marketing strategy and annual marketing planning
- Understanding the application of the marketing strategy to address sources of misalignment within marketing and the wider revenue engine (sales, marketing and product)
- Best-practice approaches from your peers