B-to-B Forums for Sales, Marketing and Product Leaders
Forums inform participants by diving deeper into emerging trends in sales, marketing and product performance. Participants gain data, insight and best practices they can use to optimize the efficiency and effectiveness of key initiatives impacting the revenue engine, go-to-market strategy, campaign planning and program execution. These half-day, topic-based, interactive sessions are delivered in person on a quarterly basis.
To register interest please contact: [email protected]
Building an Audience-Centric B-to-B Content Engine
Speaker(s): Phyllis Davidson and Barbara Winters
Date: Tuesday November 13, 2018 | 8:00 AM
Location: Palo Alto, CA
Description
- The key elements of creating an audience-centric content engine
- What content assets and information buyers value the most during each phase of the buying cycle
- How other b-to-b companies are optimizing their b-to-b content engines
- What roles in the organization contribute to creating winning content assets and capabilities
Activating Personas Into Demand Creation Programs
Speaker(s): Beth Caplow and Jessie Johnson
Date: Wednesday November 14, 2018 | 8:00 AM
Location: Chicago, IL
Description
- Use buyer insights from portfolio marketing to answer the critical questions demand creation professionals have when designing programs
- Gather the best practices for constructing a buyer's journey map based on the buyer persona's preferences and behaviors and use it as the foundation for cost-effective demand program tactic selection
- Understand the integrated roles of sales, marketing and product functions in the buyer's journey
Building an Audience-Centric B-to-B Content Engine
Speaker(s): Phyllis Davidson and Barbara Winters
Date: Thursday November 15, 2018 | 8:00 AM
Location: Bellevue, WA
Description
- The key elements of creating an audience-centric content engine
- What content assets and information buyers value the most during each phase of the buying cycle
- How other b-to-b companies are optimizing their b-to-b content engines
- What roles in the organization contribute to creating winning content assets and capabilities
Account-Based Marketing: How to Get to Value Fast
Speaker(s): Nicky Briggs and Julian Archer
Date: Tuesday November 27, 2018 | 8:30 AM
Location: Amsterdam, NL
Description
This SiriusDecisions forum – designed for senior marketing executives, ABM leaders, demand marketing leaders and marketing operations leaders – will walk participants through an assessment tool designed to get to the root of the issues that may be holding back adoption of ABM.
The results of the assessment will then be aggregated across all participants to identify and solve the most common challenges reported by the group – whether they’re data challenges (brought on by GDPR, for example), appropriate resourcing models, lack of sales alignment or how to work better within the wider marketing ecosystem.
We’ll share the most relevant models, frameworks and examples along the way so that you leave with some actionable ideas of how to take your programme to the next level.
Account-Based Marketing: How to Get to Value Fast
Speaker(s): Nicky Briggs and Julian Archer
Date: Wednesday November 28, 2018 | 8:30 AM
Location: London, UK
Description
This SiriusDecisions forum – designed for senior marketing executives, ABM leaders, demand marketing leaders and marketing operations leaders – will walk participants through an assessment tool designed to get to the root of the issues that may be holding back adoption of ABM.
The results of the assessment will then be aggregated across all participants to identify and solve the most common challenges reported by the group – whether they’re data challenges (brought on by GDPR, for example), appropriate resourcing models, lack of sales alignment or how to work better within the wider marketing ecosystem.
We’ll share the most relevant models, frameworks and examples along the way so that you leave with some actionable ideas of how to take your programme to the next level.
Activating Personas In Demand Marketing Programs
Speaker(s): Barry Vasudevan and Kristin Farwell
Date: Wednesday January 30, 2019 | 8:00 AM
Location: Toronto, ON
Description
- Use buyer insights from portfolio marketing to answer the critical questions demand creation professionals have when designing programs
- Gather the best practices for constructing a buyer's journey map based on the buyer persona's preferences and behaviors and use it as the foundation for cost-effective demand program tactic selection
- Understand the integrated roles of sales, marketing and product functions in the buyer's journey