B-to-B Forums for Sales, Marketing and Product Leaders
Forums inform participants by diving deeper into emerging trends in sales, marketing and product performance. Participants gain data, insight and best practices they can use to optimize the efficiency and effectiveness of key initiatives impacting the revenue engine, go-to-market strategy, campaign planning and program execution. These half-day, topic-based, interactive sessions are delivered in person on a quarterly basis.
To learn more and register please contact us.
From Brand to Demand: What High Performing Companies Do Differently
Speaker(s): Ian Bruce and Terry Flaherty
Date: Tuesday March 10, 2020 | 8:00 AM
Location: Seattle, Washington
Description
This forum will provide the knowledge to:
- How to optimize interactions with other marketing functions — especially demand
- How to create a structured and strategic brand measurement approach that aligns with business expectations
- What high-performing companies do differently in brand and communications, and how their results stand out vs. their lower-performing peers
- How to apply the SiriusDecisions Demand Waterfall methodology to diagnose factors constraining demand performance
- How to identify and address issues beyond the scope of demand marketing
- How other B2B companies are using a holistic approach to optimize demand performance
From Brand to Demand: What High Performing Companies Do Differently
Speaker(s): Ian Bruce and Terry Flaherty
Date: Thursday March 12, 2020 | 8:00 AM
Location: Denver, Colorado
Description
This forum will provide the knowledge to:
- How to optimize interactions with other marketing functions — especially demand
- How to create a structured and strategic brand measurement approach that aligns with business expectations
- What high-performing companies do differently in brand and communications, and how their results stand out vs. their lower-performing peers
- How to apply the SiriusDecisions Demand Waterfall methodology to diagnose factors constraining demand performance
- How to identify and address issues beyond the scope of demand marketing
- How other B2B companies are using a holistic approach to optimize demand performance
Activating Personas in Demand Marketing Programs
Speaker(s): Cheri Keith and Barry Vasudevan
Date: Thursday March 19, 2020 | 8:00 AM
Location: Austin, Texas
Description
This event will provide the knowledge to:
- Use buyer insights from portfolio marketing to answer the critical questions demand marketing professionals have when designing programs
- Gather best practices for constructing a buyer’s journey map informed by the buyer persona’s preferences and behaviors, and use it as the foundation for cost-effective demand program tactic selection
- Understand the integrated roles of sales, marketing and product functions in the buyer’s journey