B-to-B Forums for Sales, Marketing and Product Leaders
Forums inform participants by diving deeper into emerging trends in sales, marketing and product performance. Participants gain data, insight and best practices they can use to optimize the efficiency and effectiveness of key initiatives impacting the revenue engine, go-to-market strategy, campaign planning and program execution. These half-day, topic-based, interactive sessions are delivered in person on a quarterly basis.
To register interest please contact: [email protected]
Marketing Trends in Financial Services: Driving Growth Strategically
Speaker(s): Robert McKinnon and Jonathan Tam
Date: Thursday May 30, 2019 | 8:00 AM
Location: NY, NY
Description
The forum discussion will look to answer questions such as:
- What are the key areas of focus for marketing leaders in financial services?
- How is ABM different from traditional approaches for driving demand?
- What have best-in-class organizations achieved in their ABM efforts and how did they do it?
- What are the unique challenges to implementing ABM in financial services?
Revenue Operations: Now Is the Time
Speaker(s): Julian Archer and Steve Silver
Date: Monday June 17, 2019 | 8:00 AM
Location: Denver, CO
Description
You will walk away from this forum with:
- An understanding of the issues driving the trend toward consideration of revenue operations
- An analysis of the related benefits and challenges any such organizational shift can bring
- Examples from revenue operations case studies
- Perspectives from a broad range of your sales and marketing operations peers
Revenue Operations: Now Is the Time
Speaker(s): Julian Archer and Robert Muñoz
Date: Wednesday June 19, 2019 | 8:00 AM
Location: Austin, TX
Description
You will walk away from this forum with:
- An understanding of the issues driving the trend toward consideration of revenue operations
- An analysis of the related benefits and challenges any such organizational shift can bring
- Examples from revenue operations case studies
- Perspectives from a broad range of your sales and marketing operations peers
Optimizing the Digital Experience: B-to-B Trends and Innovative Techniques
Speaker(s): Phyllis Davidson and Jessie Johnson
Date: Thursday June 20, 2019 | 8:00 AM
Location: Santa Monica, CA
Description
During this forum we'll highlight trends and innovative techniques for driving the b-to-b buyer experience, including:
- How changes in buyer expectations and new touchpoints in the mix are causing demand marketers to rethink program design, content activation and atomization
- How marketers can enable buyers to get the information they need to support their decision-making process by driving meaningful content experiences at each stage of the journey
- How AI plays a prominent role in evolving digital marketing technology capabilities by empowering marketers to eliminate blind spots in their knowledge of the buyer and to deliver the right content through the right channel in the moment of need
- How to use the three-legged stool of AI, intent and personalization to leverage insights and cultivate relevant interactions
Powering ABM - Driving Audience-Centricity with a Solid Data Strategy
Speaker(s): Nicky Briggs and John Donlon
Date: Tuesday June 25, 2019 | 8:30 AM
Location: London, UK
Description
In this forum, we will discuss the following:
- What data is needed to build highly targeted content and messaging, whether you’re reaching a handful of accounts or scaling to dozens or even hundreds of accounts with your ABM program?
- How to create a roadmap for an ABM data strategy, no matter what your starting point
- How marketing, operations and sales can collaborate to source data internally and externally, as well as provide data access to the ABM team
- The underlying data processes, systems and tools you should invest in to support a thriving ABM program over time
Powering ABM - Driving Audience-Centricity with a Solid Data Strategy
Speaker(s): Nicky Briggs and John Donlon
Date: Wednesday June 26, 2019 | 8:30 AM
Location: Paris, FR
Description
In this forum, we will discuss the following:
- What data is needed to build highly targeted content and messaging, whether you’re reaching a handful of accounts or scaling to dozens or even hundreds of accounts with your ABM program?
- How to create a roadmap for an ABM data strategy, no matter what your starting point
- How marketing, operations and sales can collaborate to source data internally and externally, as well as provide data access to the ABM team
- The underlying data processes, systems and tools you should invest in to support a thriving ABM program over time
Powering ABM - Driving Audience-Centricity with a Solid Data Strategy
Speaker(s): Nicky Briggs and John Donlon
Date: Thursday June 27, 2019 | 8:30 AM
Location: Amsterdam, NL
Description
In this forum, we will discuss the following:
- What data is needed to build highly targeted content and messaging, whether you’re reaching a handful of accounts or scaling to dozens or even hundreds of accounts with your ABM program?
- How to create a roadmap for an ABM data strategy, no matter what your starting point
- How marketing, operations and sales can collaborate to source data internally and externally, as well as provide data access to the ABM team
- The underlying data processes, systems and tools you should invest in to support a thriving ABM program over time