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VIP Invite: How Sage Intacct is increasing effectiveness and scalability of ABM programs to secure their seat at the table

Nick Ezzo

Sponsor Name: 6sense

B2B buying has changed, meaning revenue generating teams are no longer in control of the buying journey. This requires companies to make a dramatic shift in the way they market and sell to buyers who are increasingly anonymous, fragmented and resistant. Current point solutions are not solving the problem because they haven’t been designed for the entire revenue team to embrace Account Based Buying.

Learn how Sage Intacct is using 6sense to increase the effectiveness and scalability of account based marketing programs. From uncovering new opportunities with rich intent data to prioritizing target outreach with improved lead scoring, Sage Intacct is creating highly personalized, multi-channel campaigns to dramatically drive engagement with their buyers.