Leveraging AI-Driven Data to Fuel Next Generation Demand Strategies

How can marketers apply the fundamentals of ABM if their CRM is fraught with missing or inaccurate contacts? Learn how Kaushik Patel, VP of Online Marketing & Marketing Ops at ThoughSpot is realizing the full potential of their ABM strategy with People.ai’s Revenue Intelligence System. ThoughSpot can now confidently execute their ABM campaigns with full visibility into who they need to target at every single step of the buyer’s journey. Beyond solving for campaign attribution, Kaushik will also share how AI-powered data brings even closer alignment with sales as they evolve their demand gen strategy to drive pipeline generation across their go-to-market teams.