Home Events Roadshow Series Atlanta September 2 Sessions Facilitated Group Discussion

Facilitated Group Discussion: The Future of B-to-B Buying

Speaker(s):  Bob Peterson, Cristina De Martini, Vicki Brown

Not all monsters have to be scary! When it comes to account-based marketing (ABM), there’s a three-headed monster that needs to be tamed and put to work. For successful targeted account-based marketing, organizations must optimize their use of intent, digital advertising and personalization to identify buying signals and interest, engage more relevantly, and ultimately convert their targeted accounts into pipeline and closed revenue.