Bringing Oracle’s Account-Based Strategy To Life

Oracle Sr. Director, Modern Marketing Business Transformation, Kelvin Gee, joins demand marketing expert Meredith Fuller from B2B tech agency Quarry to share their experience rolling out a recent account-based campaign for Oracle HCM cloud. This session will:

• Demonstrate how Oracle puts ABM theory into practice
• Provide practical tips and takeaways around targeting, personalizing, orchestrating and measuring to apply to your own account-based initiatives
• Share reasons why this recently activated campaign is already crushing its pipeline (and agency ROI) goals, all while winning the hearts of Sales