How True Influence Integrates Technology to Personalize the Sales Conversation

To succeed with personalized marketing, it’s important that True Influence communicates with highly relevant and targeted messages to their prospects. To do this, they are mindful of how to integrate their own and other technologies, with a focus on how they work together for a better overall buyer experience.  Join Kay Kienast, CMO of True Influence, as she walks through their targeted account processes and technologies aimed at optimizing the human conversation and closing the sale.