Bringing Oracle’s Account-based Strategy to Life

Oracle is shifting its global go-to-market approach from a traditional demand gen strategy to an account-based one. And Sr. Director, Modern Marketing Business Transformation Kelvin Gee is leading the charge. In this session, Kelvin walks through Oracle’s journey then joins ABM expert Meredith Fuller from B2B demand marketing agency Quarry to unpack their recent experience planning and activating a 1:few account-based campaign for Oracle HCM cloud called Power to the People People.

This session will:

• Demonstrate how Oracle puts account-based theory into practice

• Provide practical tips and takeaways around targeting, personalizing, orchestrating and measuring to apply to your own account-based initiatives

• Share reasons why this recently activated campaign is already crushing its pipeline (and agency ROI) goals, all while winning the hearts of Sales