Home Events Roadshow Series Boston September 2 Sessions Facilitated Group Discussion

Facilitated Group Discussion: The Future of B-to-B Buying

Speaker(s):  Ross Graber, Bob Peterson, Jeff Clark

Most organizations with account-based go-to-market strategies are failing to achieve what they hoped to because they are still focused on individual leads at the tip of the waterfall, failing to account for the fact that their buyers operate as teams. Learn how high performing organizations are using updated processes and new technologies to overcome buying group blindness and succeed in an account-centric world.