#TrendingNow: Tactical Innovations in Demand Marketing

By definition, to innovate is to initiate or introduce something new. For b-to-b demand marketers, this could mean finding new ways to leverage buyer insights in the tactic mix, or designing new approaches in offer strategies, delivery mechanisms, and content experiences that engage buyers and customers. In this session, we’ll examine five key areas of innovation in Demand Marketing: buyer enablement, marketing mix, media optimization, AI, and culture.