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Sponsor Case Studies

Join us on 3 October at Summit Europe for our practitioner case study sessions. Read below to learn more about these customer success stories!

Bigtincan (11:30)

Join Robin Griffiths, CEO of BPM Works to learn the benefits of a Sales Enablement 2.0 solution from Bigtincan.

Bigtincan (13:30)

Join Juan Pablo Torres, Marketing Project Manager at BIOTRONIK, to learn how deploying Bigtincan enabled BIOTRONIK to achieve enthusiastic adoption from the sales team, create additional value in each of its customer interactions and strongly align their sales and marketing teams for increased success


Account-Based Marketing is outperforming traditional B2B marketing on just about every level: from prospecting, through engagement, conversion, retention, cross-selling and beyond. Join us for a discussion of what works in ABM, what doesn’t, and what’s going to change everything in the coming year.

Dun & Bradstreet

By working with Dun & Bradstreet, European cloud-hosting business M24Seven has transformed the effectiveness of its data.


Where should Inside Sales stop and Field Sales start? EIMS and BlackBerry talk about 3 continuous years of ‘cost of sale’ improvements by successfully moving Inside Sales up the value chain. Challenging the boundaries of where Inside Sales typically stops and Field-based Enterprise Sales start


In this session, you’ll hear how leading corporations from Fortinet, to Splunk, to ZenDesk to McAfee are leapfrogging the competition by using a contemporary, out-of-the-box, Partner Relationship Management solution to optimize every step of the partner journey and create the ultimate partner experience.

Ledger Bennett

Canon will be sharing their secrets with you in an interactive session, cutting through the myths with an honest account of their experiences. Offering up insight into the challenges, pitfalls and successes along the way, they’ll be baring their soul to give REAL perspective.


In this session, Joe Hyland, CMO, ON24 will discuss how to put your audience at the center of your ABM strategy through interactive, data-rich webinar campaigns.


This session will help clarify why consent is so unique in GDPR, when you do (and don’t) need consent, and practical case studies of how to tackle consent, re-consent, and preference management in practice.


In this session, learn how PathFactory's Content Insight and Activation helps SAP remove friction and increase content consumption throughout the buyer’s journey.

Salesforce Pardot

In this session, hear how BMO uses Pardot, the marketing automation solution by Salesforce to align sales and marketing teams and nurture deeper client/prospect engagement


Neopost's case study will illustrate how technology assisted them in tackling this transformation and help explain to customers how that transformation has made them a more vital partner than ever before.


Join Peter Bell, Head of Marketing, EMEA, Marketo, and Michelle Cirocco, Head of Global Marketing, Televerde, to learn about: making the decision to choose an external partner and how to have a successful onboarding.


Join David Gladding, Global Sales and Marketing Director of Chevin Fleet Solutions, as he takes a deep dive into his implementation and customization process.