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How Mediafly is Increasing Inbound Quality by Switching to ABM

Sponsor Name: 6sense

B2B buying has changed, meaning revenue generating teams are no longer in control of the buying journey. This requires companies to make a dramatic shift in the way they market and sell to buyers who are increasingly anonymous, fragmented and resistant. Current point solutions are not solving the problem because they haven’t been designed for the entire revenue team to embrace Account Based Buying. Learn how Mediafly is using 6sense to create unique experiences for 1000+ enterprise companies – from industry videos, to brand specific campaigns, to keyword search campaigns, resulting in a 10x quality increase in inbound opportunities and an accelerated deal velocity.