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Doing More With Less: Building A Successful ABM Program (Without An ABM Team)

Tim Noble - TIBCO

Sponsor Name: PathFactory

Developing and scaling a successful ABM program is hard–even if you have unlimited resources. Join this session to learn how TIBCO Software deployed a series of successful ABM campaigns with varying levels of personalization…all without a dedicated ABM team. Armed with a simple yet sophisticated tech stack, including PathFactory, Tim and the TIBCO marketing team:

  • Launched 24 ABM campaigns in the first year.

  • Delivered 30 personalized content tracks to 760 target accounts, allowing them to self-educate faster and at their own pace.

  • Bolstered Sales and Marketing alignment in the account selection process and by providing account-specific follow-up content tracks.