Home Events Roadshow Series NYC September Case Studies People ai

Intelligent Targeting - How PTC improves their ABM strategy to elevate the digital experience

Mariana Cogan

Sponsor Name: People.ai

How can marketers apply the fundamentals of ABM if their CRM is fraught with missing or inaccurate contacts? Learn how Mariana Cogan, SVP of Strategy and Operations of PTC is realizing the full potential of their ABM strategy with People.ai’s Revenue Intelligence System. PTC can now confidently execute their ABM campaigns with full visibility into who they need to target at every single step of the buyer’s journey. With a full, 360-degree view of every external interaction, PTC can now measure their impact on revenue generation by cutting low-performing marketing programs and doubling down on those that yield the highest ROI.