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From Cold Account to Pipeline: Accelerating Impact with AI and Data

Vivian Chu

Sponsor Name: Lattice Engines

8x8 cloud solutions helps businesses transform their customer and employee experience. A recognized market leader, 8x8 was looking to expand share in the SMB market using targeted outbound strategies. This session will focus on how 8x8 thought differently about segmentation using an AI-powered customer data platform to drive more targeted outbound campaigns, increase engagement and drive pipeline.

You will learn the following:

  • How 8x8 mapped target account interest using 1st and 3rd party data to drive more contextual engagement
  • What channels and sequence of interactions drove engagement
  • How they organized their team and campaigns to drive maximum impact