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Overcoming Buying Group Blindness: An Absolute Necessity for B-to-B Marketing

Speaker(s):  Ross Graber

Most organizations with account-based go-to-market strategies are failing to achieve what they hoped to because they are still focused on individual leads at the tip of the waterfall, failing to account for the fact that their buyers operate as teams. Learn how high performing organizations are using updated processes and new technologies to overcome buying group blindness and succeed in an account-centric world.