B-to-B Webcasts for Sales, Marketing and Product Leaders

Marketing operations leaders are responsible for reporting and analytics, in addition to planning and budgeting. To support these efforts, they must also align their technology investments with marketing priorities and business objectives to support and demonstrate marketing’s contribution to business growth. Join our foundational session on marketing operations for an overview of core SiriusDecisions concepts, frameworks and terminology.

In this webcast, you will walk away with SiriusDecisions concepts, models, and frameworks, such as the Aligned Measurement Process Framework, the Marketing Planning Process and more.

How does a huge global services company grow current client wallet share, given a portfolio of nearly 20 products, multinational corporate clients, dozens of personas to target, and the desire to secure large, multi-million dollar pursuit deals? Join us for this webcast to discover how JLL focused on organizing around buying groups. Learn how the buying group approach helped JLL run a world-class account-based marketing program, identify the largest and most profitable opportunities, align with sales to target key decision makers, and produce customized content — all in the name of delivering incredible results.

Why do organizations rise and fall on the qualities of their leaders? There is an abundance of data and research on the traits of effective leaders, and how important they are. There is far less clarity on how to turn those traits into effective outcomes, and where a leader’s intervention can make a critical difference.

Join Jay Gaines and Jennifer Ross, from SiriusDecisions, on Wednesday, November 11th for a 1-hour webcast on the leadership traits that matter the most for B2B success.

Should Watson be your next director of demand creation? Will C-3PO be your next top producer in sales? How long before HAL tells us, “I’m afraid I can’t let you do that” to our own revenue engines? B-to-b is quickly approaching an inflection point, at which organizations who have failed to integrate “artificial smartness” into the fabric of their revenue engine will begin to fall behind their more advanced competitors. Given the urgency of deployment, what can artificial intelligence (AI) do for us today? 

This presentation will provide examples of leading organizations that are adopting artificial smartness and the results they have achieved.