B-to-B Webcasts for Sales, Marketing and Product Leaders

This webcast will provide the following takeaways:

• The five planning assumptions SiriusDecisions has identified that should drive the agenda of Customer Engagement leaders in 2019.
• Customer Success, Customer Marketing and Customer Experience leaders are making significant progress toward adequate visibility and investment in existing customers.
• Customer Engagement practitioners cannot ease up on waving the flag for improving the customer experience, to support retention, loyalty, growth and advocacy.

In this webcast, we describe the five planning assumptions that channel sales leaders should incorporate into their planning for 2019.

Effective product management leaders know how to exploit major market changes. The rise of the subscription economy and software as a service (SaaS), and the widespread adoption of agile and lean concepts have put pressure on product teams to adapt quickly to meet customer needs and drive customer retention and recurring revenue growth. Product management leaders need to prioritize efforts to leverage flexible and fast product development engines as well as their increased digital proximity to customers. 

In this Webcast, we describe six assumptions that product management leaders should incorporate into their planning for 2019.

Advanced demand marketers recognize that an inflexible approach to demand creation cannot drive adequate pipeline and revenue growth for their organizations. Because of buyers’ unique characteristics and interests, demand marketers must use tools to segment their buyer audiences and identify the right strategies to engage each segment.

In this webcast, we describe four planning assumptions that demand leaders should incorporate into their planning for 2019.

Understanding how b-to-b buyers behave is vital for marketing and sales leaders alike; however, having this knowledge is not enough. Understanding the gap between buyer, marketer and sales rep behaviours gives organisations the power to transform their marketing and sales strategy. The SiriusDecisions Buyer Insights Gap Index will shine a light on the behaviours of European buyers, and how marketing and sales organisations are meeting buyer needs.

SiriusDecisions’ Christine Polewarczyk joins Kathleen Pierce from Illumina to give a replay presentation of Illumina’s Content Strategy & Operations ROI Award Summit session.

In this webcast, we describe five important trends that will impact the priorities of CMOs and marketing executives in 2019.

Technology has become a critical element for leaders who want to deliver on strategic and operational priorities. Having the right technology stack is vital for business growth, scalability and competitive advantage. The question is, what technologies are required, and why? What capabilities are required to accomplish goals, and how can leaders make smart investments to complement that they already have? In this sessions we will discuss the core and extended capabilities that technology can deliver to support demand creation business priorities.