B-to-B Webcasts for Sales, Marketing and Product Leaders

B-to-b demand marketers have significant opportunities to pivot in 2020 because of the many demand processes, technology and strategies now available that either did not exist before or were impractical to implement. These opportunities include changing their focus from individual leads to buying groups, shifting from tactic-based to goal-driven planning, and moving from linear nurture flows to dynamic interactions.

In this webcast, we describe six opportunities that demand marketing leaders should consider when planning how to enhance their support of the buyer’s journey in 2020.

We will also share a preview of our new SiriusDecisions B2B Marketing Certification. This program is designed for today’s B2B marketing professionals to elevate proficiency in marketing best practices and lay the foundation for best-in-class strategies that will drive organizational growth.;

Planning for the upcoming fiscal year can be a daunting initiative for many b-to-b leaders. It’s easy to fall back on the tactics that were executed in the previous year, instead of considering new shifts in the market and insights on what’s working for other organizations.

One thing that can be learned from the past and present of b-to-b is that the future is about working together. Channel marketing leaders are constantly challenged to align suppliers and partners and apply innovative techniques to deliver value and enhance the experience of partners as well as customers. In this webcast, we describe five planning assumptions that channel marketing leaders should incorporate into their planning for 2020.