Webcasts

Most all leaders want to help their teams with training and development, but making the business case to fund those efforts can be challenging.

In this Webcast, we will show you compelling metrics you can quickly collect to document skill gaps, how to link those gaps to marketing's contribution to the business, and the framework to use to close those gaps and measure their impact.

Creating actionable marketing plans that are aligned to the company business goals is one of the keys to sustainable growth at an emerging company. However, emerging companies tend to fall into one of three categories: they have plans that consist primarily of a list of tactics, create complex plans that aren’t used or do not have a marketing plan at all.

During this webcast, we will address the following topics:

• A process for establishing cross-functional alignment on annual business objectives
• The emerging company marketing plan-on-a-page template
• The key actions for activating the marketing plan with smaller teams
• A roadmap for how to complete marketing plans in partnership with key stakeholders
• Ways to identify, mitigate and manage risks associated with marketing plan execution
• Recommendations for communicating progress with simplicity, clarity and transparency

In a recent study of CMOs and marketing executives, many indicated that they planned to make significant changes in the strategy, organization, capabilities and resources that they allocate to digital marketing.

In this webcast, I will explore the three models that offer guidance to companies looking to embark on a digital transformation.

Channel marketing is becoming more and more strategic, not just in how they are driving demand through partners but also enabling those partners to be better sellers, to be more of the GTM strategy of the organisation. Without interlock at the strategic planning level, corporate strategy is deprived of opportunities through new or existing routes to market.

After this session, you will walk away with an understanding of:


• A strategic channel marketing function, emphasising cross-functionally aligned planning, channel demand creation, partner enablement and engagement programs
• How to design and manage best-in-class channel partner programs, measure ROI and create a detailed roadmap that charts a course for the evolution of the function.
• SiriusDecisions channel marketing models and frameworks, such as the Channel Program and Partner Enablement models and more!