B-to-B Webcasts for Sales, Marketing and Product Leaders
Our Webcast attendees gain data, insights and best practices to optimize efficiency and effectiveness of organization initiatives, go-to-market strategy, campaign planning and program execution. These hour-long, complimentary topic-based sessions are delivered to your desktop via web conferencing technology and feature live Q&A with our SiriusDecisions analysts.
Account-Based Marketing: What High-Performing Organizations Do Differently
Speaker(s): Matt Senatore
Date: Thursday July 12, 2018 | 1:00 PM ET | 10:00 AM PT
Description
In this webcast, hosted by SiriusDecisions ABM service director Matt Senatore, we reveal key elements that best-in-class ABM functions perform, have in place or invest in, and provide a framework to help organizations determine if they are optimized for ABM.