B-to-B Webcasts for Sales, Marketing and Product Leaders
Our Webcast attendees gain data, insights and best practices to optimize efficiency and effectiveness of organization initiatives, go-to-market strategy, campaign planning and program execution. These hour-long, complimentary topic-based sessions are delivered to your desktop via web conferencing technology and feature live Q&A with our SiriusDecisions analysts.
The State of European Demand Generation
Speaker(s): Isabel Montesdeoca
Date: Wednesday April 25, 2018 | 1:00 PM BST | 2:00 PM CEST
Description
Four years on from our initial SiriusDecisions research into effective demand creation techniques in Europe, we’ve revisited this topic to find out how the use of tactics has changed and what tactics European marketers are finding most effective today.
Powering Account-Based Marketing With Audience-Centric Insights
Speaker(s): Alisa Groocock
Date: Tuesday June 05, 2018 | 12:00 PM ET | 9:00 AM PT
Description
Common sense tells us that great sales and marketing depends on reaching the right person at the right time with the right message. Yet, most organizations fail to invest in the data to select, target and engage audiences effectively. So, what are the data requirements for prioritizing high-potential accounts in an account-based marketing (ABM) program and marketing to them effectively? How do we know what insights we need, and how do we enable our ABM team to obtain them and put them to use?
Account-Based Marketing: What High-Performing Organizations Do Differently
Speaker(s): Matt Senatore
Date: Thursday July 12, 2018 | 12:00 PM ET | 9:00 AM PT
Description
In this webcast, hosted by SiriusDecisions ABM service director Matt Senatore, we reveal key elements that best-in-class ABM functions perform, have in place or invest in, and provide a framework to help organizations determine if they are optimized for ABM.