B-to-B Webcasts for Sales, Marketing and Product Leaders

Most organizations let social media grow organically, resulting is the proliferation of social media properties that can be off-brand and off-message. Taking control of this social media sprawl requires careful planning and a conscious effort to build a social media architecture that is the right fit for the business.

In this webcast, we'll explore ways to govern and manage social media networks so they align with your business strategy and protect and build your brand.

Planning for the upcoming fiscal year can be a daunting initiative for many b-to-b leaders. It’s easy to fall back on the tactics that were executed in the previous year, instead of considering new shifts in the market and insights on what’s working for other organizations.

For brand and communications leaders who invest in new technologies and processes, a long period of underinvestment and underappreciation will end as the value of brand activities becomes newly visible and quantifiable. In this webcast, we describe five planning assumptions that brand and communications leaders should incorporate into their planning for 2020.

Planning for the upcoming fiscal year can be a daunting initiative for many b-to-b leaders. It’s easy to fall back on the tactics that were executed in the previous year, instead of considering new shifts in the market and insights on what’s working for other organizations.

Product management leaders need to constantly be looking ahead and anticipating potential changes in the market. The act of planning for what may impact the product portfolio – positively or negatively – is crucial to be ready to respond to what actually happens. In this webcast, we describe six assumptions that product management leaders should incorporate into their planning for 2020.

Planning for the upcoming fiscal year can be a daunting initiative for many b-to-b leaders. It’s easy to fall back on the tactics that were executed in the previous year, instead of considering new shifts in the market and insights on what’s working for other organizations.

In b-to-b, a common fallacy leads organizations to believe that the only path to success focuses on acquiring new business, but the reality is that investing in customer engagement, retention and growth establishes a better path to growth. Many forces are causing b-to-b leaders to reevaluate how to prepare for the future, which often warrants an in-depth analysis of customer behavior and resource allocation. Though making these changes may not be easy, they are delivering an era of incredible opportunity for organizations that learn to navigate and thrive in the new environment. In this webcast, we describe five trends that customer engagement leaders should incorporate into their planning for 2020.

SiriusDecisions APAC summit is the flagship B2B event in the region that happens in Singapore every year. This year hundreds of seasoned marketing and sales professionals will gather together on the 15th and 16th of October to network and hear the latest best-practices released by SiriusDecisions. This year’s SirusDecisions Summit will be our biggest yet, with main sessions as well as track sessions providing a deeper dive in key operational areas, practitioner presentations, panel discussions and tons of networking opportunities.

To learn more about the agenda, join us for our upcoming webinar where Paul Dolan and Mavis Liew, Research Directors at SiriusDecisions APAC, will talk about:

• What’s new about the 2019 SiriusDecisions Summit
• An overview of the agenda and topics/ areas that will be covered
• The various networking opportunities that delegates will be able to enjoy
• And last but not least why both are personally excited about the summit.