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Our Webcast attendees gain data, insights and best practices to optimize efficiency and effectiveness of organization initiatives, go-to-market strategy, campaign planning and program execution. These hour-long, complimentary topic-based sessions are delivered to your desktop via web conferencing technology and feature live Q&A with our SiriusDecisions analysts.

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SiriusFoundations: Channel Marketing and Channel Sales Management

Speaker(s): Angela Leech and Chris Cleary
Date: Wednesday July 26, 2017 | 12:00 p.m. ET
Description
    Ensuring success with channel partners requires the collaboration and alignment of channel marketing and channel sales leaders. Channel leaders are responsible for recruiting and on-boarding the right partners, emphasizing cross-functional planning, developing channel demand creation, and supporting partner enablement and engagement programs. Join our foundational session on channel marketing and channel sales management for an overview of core SiriusDecisions concepts, frameworks and terminology.

    In this session, you will walk away with an understanding of:

  • a strategic channel marketing function, emphasizing cross-functionally aligned planning, channel demand creation, partner enablement and engagement programs, and how to identify the characteristics that define ideal partners, identify the key metrics for tracking partnerships, develop world-class channel sales strategies, and optimize the executional dimension of these relationships
  • key priorities such as channel demand creation, partner enablement and engagement, strategy and planning, and partner recruitment and assessment
  • SiriusDecisions models and frameworks, such as the Channel Program Model, High-Performance Sales Framework and more
Register

SiriusFoundations: Sales Efficiency - Operations

Speaker(s): Steve Silver
Date: Thursday July 20, 2017 | 12:00 p.m. ET
Description
    Sales operations leaders are responsible for the development and oversight of processes, tools and resources that drive efficiencies. Join our foundational session on sales operations for an overview of core SiriusDecisions concepts, frameworks and terminology.

    This presentation will provide the following benefits:

  • how to align your sales processes with tools and technologies that enable you to interlock with internal functions, keep sales reps engaged, increase efficiencies and deliver a best-in-class customer experience
  • key priorities such as sales productivity analysis, sales process and infrastructure, sales intelligence, incentive management, and sales operations functional design and development
  • SiriusDecisions models and frameworks, such as the Sales Productivity Quotient Model, Attribute-Based Sales Process and more
Register

SiriusFoundations: Marketing Operations and Measurement

Speaker(s): Cristina DeMartini
Date: Wednesday July 19, 2017 | 12:00 p.m. ET
Description
    Marketing operations leaders are responsible for reporting and analytics, in addition to planning and budgeting. To support these efforts, they must also align their technology investments with marketing priorities and business objectives to support and demonstrate marketing’s contribution to business growth. Join our foundational session on marketing operations for an overview of core SiriusDecisions concepts, frameworks and terminology.

    In this session, you will walk away with an understanding of:

  • how our advisory services, access to better data, specialized toolkits and best practice models give organizations a powerful combination of resources that no other company can deliver
  • key priorities such as marketing reporting and measurement, marketing planning and budgeting, marketing infrastructure, data management, and marketing operations functional design and development
  • SiriusDecisions models and frameworks, such as the Aligned Measurement Process Framework, the Marketing Planning Process and more
Register

SiriusFoundations: Account-Based Marketing

Speaker(s): Alisa Groocock
Date: Tuesday July 18, 2017 | 12:00 p.m. ET
Description
    Account-based marketing leaders are responsible for collaborating with sales on the planning, execution, measurement and communication of account-based programs. Join our foundational session on account-based marketing for an overview of core SiriusDecisions concepts, frameworks and terminology.

    This presentation will provide the following benefits:

  • how to design and implement programs that leverage best practices, expedite value creation, win internal support and enlarge the available pool of ABM experts
  • key priorities such as ABM strategy and development, large-account planning and execution, named-account planning and execution, and industry ABM planning and execution
  • the SiriusDecisions Account-Based Marketing Framework
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SiriusFoundations: Sales Effectiveness - Enablement

Speaker(s): Nancy Maluso
Date: Friday July 14, 2017 | 12:00 p.m. ET
Description
    Sales enablement leaders are responsible for ensuring every rep has the skills, knowledge, process expertise and access to the assets to drive rep productivity and maximize every buyer interaction. Join our foundational session on sales enablement for an overview of core SiriusDecisions concepts, frameworks and terminology.

    This presentation will provide the following benefits:

  • enablement efforts that ensure every sales rep has the necessary skills, knowledge, process expertise and access to assets to maximize every buyer interaction
  • key priorities such as talent acquisition support, sales onboarding, ongoing learning and development, sales communications and sales asset management
  • SiriusDecisions models and frameworks, such as the Sales Content Architecture Framework, Sales Talent Recruitment Waterfall and more
Register

SiriusFoundations: Portfolio Marketing

Speaker(s): Tim Kimber
Date: Wednesday July 12, 2017 | 11:30 a.m. ET
Description
    Portfolio marketing leaders are responsible for bringing an organization’s portfolio of offerings to market while refining its go-to-market strategy, architecture and execution. Join our foundational session on portfolio marketing for an overview of core SiriusDecisions concepts, frameworks and terminology.

    This presentation will provide the following benefits:

  • how to design an audience-centric go-to-market strategy, develop deep buyer insights, create messaging that resonates, take a strategic approach to launch and drive more revenue with the right sales enablement programs
  • key priorities such as a go-to-market strategy, portfolio messaging and content, persona and buyer insights, bringing offers to market, sales knowledge transfer, and portfolio marketing functional design and development
  • SiriusDecisions models and frameworks, such as the Go-to-Market Architecture Model, Buyer Persona Framework and more
Register

SiriusFoundations: Demand Creation

Speaker(s): Erin Bohlin
Date: Tuesday July 11, 2017 | 12:00 p.m. ET
Description
    Demand marketing leaders are responsible for designing multi-touch demand creation programs that leverage both inbound and outbound tactics. Join our foundational session on demand creation for an overview of core SiriusDecisions concepts, frameworks and terminology.

    In this session, you will walk away with an understanding of:

  • the demand creation engine we’ve developed to manage leads and gauge progress, our detailed regimen for assessing digital tools and capabilities, and a macro understanding of the component parts within your organization that contribute to successful demand creation results
  • key priorities such as demand management processes, program design, planning and execution, demand program delivery mechanisms, and demand functional design and development
  • SiriusDecisions models and frameworks, such as the Demand Unit Waterfall, the Delivery Mechanism Model and more
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SiriusFoundations: The SiriusDecisions Change Management Model

Speaker(s): Alan Gonsenhauser and Caroline Bright
Date: Thursday July 06, 2017 | 12:00 p.m. ET
Description
    B-to-b marketing leaders are responsible for planning and executing activities to achieve the financial and strategic objectives of the business, while aligning and collaborating with the sales and product organizations. Join our foundational session on change management for an overview of core SiriusDecisions concepts, frameworks and terminology.

    In this session, you will walk away with an understanding of:

  • the bonds between marketing and business strategy, ways to improve marketing’s link to company performance, and how to boost marketers’ talent and productivity
  • key priorities such as how to identify and/or validate the need, end goal, approach and change management requirements for marketing transformation
  • the SiriusDecisions Change Management Model
Register

SiriusFoundations: Communications

Speaker(s): Julie Ogilvie
Date: Thursday June 29, 2017 | 12:00 p.m. ET
Description
    Communications leaders are responsible for strengthening the effectiveness of internal communications, while also developing the most effective brand and communications programs externally. Join our foundational session on communications for an overview of core SiriusDecisions concepts, frameworks and terminology.

    This presentation will provide the following benefits:

  • how to build a stronger brand presence, connect with key influencers, drive higher levels of employee engagement, and optimize social media channels
  • key priorities such as brand experience, reputation management, corporate messaging and content, corporate social strategy, employee and executive communications, and brand and communications functional design and development
  • SiriusDecisions models and frameworks, such as the Corporate Communications Model, the Integrated Communications Model and more
Register

SiriusFoundations: Content Strategy and Operations

Speaker(s): Phyllis Davidson
Date: Wednesday June 28, 2017 | 12:00 p.m. ET
Description
    Every marketing leader knows content is king. But how do you ensure your content is being used as effectively and efficiently as possible? Content strategy and operations leaders are responsible for evangelizing content strategy best practices and facilitating alignment and efficiency. Join our foundational session on content strategy and operations for an overview of core SiriusDecisions concepts, frameworks and terminology.

    In this session, you will walk away with an understanding of:

  • how to more effectively manage and measure content processes and performance, and how to meet the multi-audience, multichannel and multilingual needs of your sales and marketing teams
  • key priorities such as strategic content planning, content management and technology, the content factory, and content strategy and operations functional design and development
  • SiriusDecisions models and frameworks, such as the SiriusDecisions Content Model, the Content Transformation Framework and more
Register

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