B-to-B Webcasts for Sales, Marketing and Product Leaders
Our Webcast attendees gain data, insights and best practices to optimize efficiency and effectiveness of organization initiatives, go-to-market strategy, campaign planning and program execution. These hour-long, complimentary topic-based sessions are delivered to your desktop via web conferencing technology and feature live Q&A with our SiriusDecisions analysts.
The Evolution of the Sales Technology Stack
Speaker(s): Steve Silver, Jacques Begin
Date: Tuesday December 18, 2018 | 12:00 PM ET | 9:00 AM PT
Description
B-to-b organizations are under pressure to increase sales productivity and leveraging technology is a key component of that strategy. However, the rapidly changing sales application landscape can make it difficult to distinguish between vendors, categories, features and functions. The challenge for sales, sales operations and sales enablement leaders is to select, deploy and drive value from investments in sales technologies that ensure sales productivity gains. Making the right investments is influenced by your size, go-to-market model, growth objectives, and other factors, as well as an understanding of your business objectives and requirements.
- Insights into the rapidly evolving world of sales technology
- An approach to selecting sales technology that starts with an understanding of business objectives
- An exploration of core and extended sales technology requirements