B-to-B Webcasts for Sales, Marketing and Product Leaders
Our Webcast attendees gain data, insights and best practices to optimize efficiency and effectiveness of organization initiatives, go-to-market strategy, campaign planning and program execution. These hour-long, complimentary topic-based sessions are delivered to your desktop via web conferencing technology and feature live Q&A with our SiriusDecisions analysts.
Planning Assumptions for 2018: Brand and Communications
Speaker(s): Julie Ogilvie
Date: Tuesday September 26, 2017 | 12:00 p.m. ET
Description
- B-to-b communications functions encompass many specialty roles, including branding, influencer relations, social media and corporate messaging. Each role must possess the skills, process structure and discipline to achieve its individual goals, but also must collaborate and coordinate their efforts.
Planning Assumptions for 2018: Product Management
Speaker(s): Jeff Lash
Date: Tuesday September 26, 2017 | 1:00 p.m. ET | 10:00 a.m. PT | 6:00 p.m. BST
Description
High-growth organizations are nearly 20 percent more likely to have very well-defined goals for product management. Product management leaders must evaluate the performance of the function – and the offering portfolio – during the previous year, while developing a plan for changes going forward.
In this Webcast, I will share trends across six priorities that will affect product management teams in 2018.
In this Webcast, I will share trends across six priorities that will affect product management teams in 2018.
Planning Assumptions for 2018: Financial Services
Speaker(s): Robert McKinnon
Date: Wednesday September 27, 2017 | 12:00 p.m. ET | 9:00 a.m. PT | 5:00 p.m. BST
Description
As you plan for 2018, best-in-class CMOs are proactively responding to the challenging industry environment by identifying the existing strengths and weaknesses in their organization and offering a clear vision for marketing moving forward.
In this Webcast, we describe five key trends that will affect marketing leaders like yourself in 2018.
In this Webcast, we describe five key trends that will affect marketing leaders like yourself in 2018.
Planning for Success: 4 Ways to Create a Powerful Learning Culture in Your B-to-B Team
Speaker(s): Amanda Jensen
Date: Thursday September 28, 2017 | 12:00 p.m. ET | 9:00 a.m. PT | 5:00 p.m. BST
Description
We frequently hear about the importance of creating adaptive, learning cultures in our teams, but the practical steps to achieve that culture are often hard to find. This webinar offers four activities you can weave into your b-to-b planning for the coming year to help your team shift into a learning mindset to tackle new challenges and information quickly and effectively.
Planning Assumptions for 2018: Sales Operations
Speaker(s): Andy Long
Date: Thursday October 26, 2017 | 11:00 a.m. ET | 8:00 a.m. PT | 4:00 p.m. BST
Description
This situation is forcing sales operations teams to reduce cost and focus on priorities that will make a strategic difference for the organization. Sales operations is a role that requires no justification but often struggles to define its priorities.
In this Webcast, I identify the top five priorities that sales operations leaders should focus on and trends that will impact the function in 2018.
In this Webcast, I identify the top five priorities that sales operations leaders should focus on and trends that will impact the function in 2018.