B-to-B Webcasts for Sales, Marketing and Product Leaders
Our Webcast attendees gain data, insights and best practices to optimize efficiency and effectiveness of organization initiatives, go-to-market strategy, campaign planning and program execution. These hour-long, complimentary topic-based sessions are delivered to your desktop via web conferencing technology and feature live Q&A with our SiriusDecisions analysts.
High Performance: Customer Engagement
Speaker(s): Amy Bills
Date: Tuesday June 18, 2019 | 11:00 AM ET | 8:00 AM PT
Description
Every business leader wants to know the secrets to success. They're wondering what the best performing companies are doing, how they do it, and how their own teams compare. In this session, you'll walk away with data and tips on how to invest in people, programs and technology, what skills your team needs, and what strategies and actions set apart teams and leaders who deliver more.
High Performance: Brand and Communications
Speaker(s): Ian Bruce
Date: Wednesday June 19, 2019 | 12:00 PM ET | 9:00 AM PT
Description
Every business leader wants to know the secrets to success. They're wondering what the best performing companies are doing, how they do it, and how their own teams compare. In this session, you'll walk away with data and tips on how to invest in people, programs and technology, what skills your team needs, and what strategies and actions set apart teams and leaders who deliver more.
SiriusFoundations: Portfolio Marketing
Speaker(s): Katie Fabiszak, Paul Ferron,
Date: Thursday June 20, 2019 | 12:00 PM ET | 9:00 AM PT
Description
Are you a new SiriusDecisions client or are you a tenured one well-versed in your SiriusSpeak? SiriusFoundations will help new and veterans alike by presenting a fresh take on established SiriusDecisions concepts, frameworks and terminology. Foundations represents the cornerstones of our research and advisory services, proven to help our clients achieve high performance and intelligent growth.
High Performance: Account-Based Marketing
Speaker(s): Nicky Briggs, Alisa Groocock,
Date: Monday June 24, 2019 | 11:00 AM ET | 8:00 AM PT
Description
Every business leader wants to know the secrets to success. They're wondering what the best performing companies are doing, how they do it, and how their own teams compare. In this session, you'll walk away with data and tips on how to invest in people, programs and technology, what skills your team needs, and what strategies and actions set apart teams and leaders who deliver more.
High Performance: Product Management
Speaker(s): Lisa Singer
Date: Tuesday June 25, 2019 | 1:00 PM ET | 10:00 AM PT
Description
Every business leader wants to know the secrets to success. They're wondering what the best performing companies are doing, how they do it, and how their own teams compare. In this session, you'll walk away with data and tips on how to invest in people, programs and technology, what skills your team needs, and what strategies and actions set apart teams and leaders who deliver more.
High Performance: Portfolio Marketing
Speaker(s): Katie Fabiszak, Beth Caplow
Date: Wednesday June 26, 2019 | 12:00 AM ET | 9:00 AM PT
Description
Every business leader wants to know the secrets to success. They're wondering what the best performing companies are doing, how they do it, and how their own teams compare. In this session, you'll walk away with data and tips on how to invest in people, programs and technology, what skills your team needs, and what strategies and actions set apart teams and leaders who deliver more.
High Performance: Marketing Operations
Speaker(s): Julian Archer, Lucy Gillard,
Date: Thursday June 27, 2019 | 11:00 AM ET | 8:00 AM PT
Description
Every business leader wants to know the secrets to success. They're wondering what the best performing companies are doing, how they do it, and how their own teams compare. In this session, you'll walk away with data and tips on how to invest in people, programs and technology, what skills your team needs, and what strategies and actions set apart teams and leaders who deliver more.
The Range of Responsibilities for Demand Marketing
Speaker(s): Simon Jones
Date: Tuesday July 09, 2019 | 3:00 PM BST | 10:00 AM ET
Description
It doesn't matter if you've been in Demand Marketing for eons, or are just setting out on a new journey to Demand Nirvana, there is always the same call:
"We need to be more strategic!"
The SiriusDecisions Demand Marketing Range of Responsibilities Model helps organisations understand what strategic means across six key priorities, and maps out the different levels from operationally adept to strategically important..