Success in today's b-to-b marketplace requires strategic planning that balances proactive change and proven best practices. SiriusDecisions has released its annual planning assumptions to assist organizations in maximizing their campaign effectiveness and driving revenue gains over the coming year.
Each set of planning assumptions addresses one of the following areas: account-based marketing, channel management, demand creation, executive edge: CMO, marketing operations, portfolio marketing, product management, sales enablement, sales operations or strategic communications. Within each brief, we discuss the latest trends and challenges in terms of organization/structure, technology, interlock and measurement.
Take a proactive approach to planning for 2014; contact us to find out how we can help.