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At SiriusDecisions, we want to ensure you stay informed and empowered with innovative ways to improve your company's edge and outperform the competition.<br /><br /> Whether you&rsquo;re just getting started on your journey to b-to-b alignment or revisiting with a fresh perspective, there are foundational aspects of b-to-b sales, marketing and product that we explore these core sessions. Understanding these concepts and models, we believe, are key to achieving alignment and outperforming the competition.<br /><br /> <div class="content__mod" style="overflow: hidden; display: flex; flex-wrap: wrap;"> <div class="column column--25" style="width: 244.229px; margin-left: 0px; display: flex; float: left;"> <div class="content__media"><figure class="figure figure--inline-caption single-image-promo" style="display: table; margin: 0px; position: relative;"><a href="http://go.siriusdecisions.com/BtoB_Alignment_Webcast" target="_blank" style="color: #7ab800; text-decoration: none; font-family: open-sans-n7, open-sans, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-weight: 700; display: block; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"><img alt="" class="figure__media" src="~/media/SiriusDecisions/OUTPERFORM/BtoBAlignmentCoreModelsandConcepts.jpg" style="border: 1px solid #e7e8e8; height: auto; max-width: 100%; display: block; width: 244px;" /><figcaption class="figure__caption is-yellow is-bottom-right" style="font-size: 0.9375em; line-height: 1.5em; letter-spacing: 0.1em; text-transform: uppercase; color: white; padding: 12px; position: absolute; max-width: 51%; bottom: 0px; right: 0px; background-image: url(https://www.siriusdecisions.com/assets/images/10x10_f0c565_85.png); background-position: 0% 0%; background-repeat: repeat;">VIEW ONDEMAND &rsaquo;</figcaption></a></figure> <div class="content__info"> <div class="content__caption"><a class="content__caption--link" href="http://go.siriusdecisions.com/BtoB_Alignment_Webcast" style="color: #7ab800; text-decoration: none; font-family: open-sans-n7, open-sans, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-weight: 700; margin-top: 15px; display: block; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">B-to-B Alignment: Core Models and Concepts</a></div> <div class="featured-content"> <h5 class="featured-content__title" style="font-size: 0.875em; margin: 1.67em 0px 0.625em; font-family: open-sans, 'Helvetica Neue', Helvetica, Arial, sans-serif; line-height: 1.375em; color: #616365; letter-spacing: 0.1em; text-transform: uppercase; margin-bottom: -100px;">FEATURED CONTENT:</h5> <ul class="featured-content__list-items" style="margin: 0px 0px 1.625em; line-height: 1.7em; padding-left: 1.25em;"> <li class="featured-content__list-item" style="font-size: 0.87em; color: #616365; line-height: 1.5em; margin-bottom: 0.625em;">Demand Types/Sub-Types</li> <li class="featured-content__list-item" style="font-size: 0.87em; color: #616365; line-height: 1.5em; margin-bottom: 0.625em;">Relative Targeting</li> <li class="featured-content__list-item" style="font-size: 0.87em; color: #616365; line-height: 1.5em; margin-bottom: 0.625em;">B-to-B Buying Cycle</li> <li class="featured-content__list-item" style="font-size: 0.87em; color: #616365; line-height: 1.5em; margin-bottom: 0.625em;">Lead Taxonomy</li> </ul> </div> </div> </div> </div> <div class="column column--25" style="width: 244.229px; margin-left: 28.6458px; display: flex; float: left;"> <div class="content__media"><figure class="figure figure--inline-caption single-image-promo" style="display: table; margin: 0px; position: relative;"><a href="http://go.siriusdecisions.com/MeasuringMarketingSalesImpactWebcast" target="_blank" style="color: #7ab800; text-decoration: none; font-family: open-sans-n7, open-sans, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-weight: 700; display: block; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"><img alt="" class="figure__media" src="~/media/SiriusDecisions/OUTPERFORM/SDSummit15_10.jpg" style="border: 1px solid #e7e8e8; height: auto; max-width: 100%; display: block; width: 244px;" /><figcaption class="figure__caption is-yellow is-bottom-right" style="font-size: 0.9375em; line-height: 1.5em; letter-spacing: 0.1em; text-transform: uppercase; color: white; padding: 12px; position: absolute; max-width: 51%; bottom: 0px; right: 0px; background-image: url(https://www.siriusdecisions.com/assets/images/10x10_f0c565_85.png); background-position: 0% 0%; background-repeat: repeat;">VIEW ONDEMAND &rsaquo;</figcaption></a></figure> <div class="content__info"> <div class="content__caption"><a class="content__caption--link" href="http://go.siriusdecisions.com/MeasuringMarketingSalesImpactWebcast" style="color: #7ab800; text-decoration: none; font-family: open-sans-n7, open-sans, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-weight: 700; margin-top: 15px; display: block; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Measuring Marketing and Sales Impact: The Fundamentals</a></div> <div class="featured-content"> <h5 class="featured-content__title" style="font-size: 0.875em; margin: 1.67em 0px 0.625em; font-family: open-sans, 'Helvetica Neue', Helvetica, Arial, sans-serif; line-height: 1.375em; color: #616365; letter-spacing: 0.1em; text-transform: uppercase; margin-bottom: -100px;">FEATURED CONTENT:</h5> <ul class="featured-content__list-items" style="margin: 0px 0px 1.625em; line-height: 1.7em; padding-left: 1.25em;"> <li class="featured-content__list-item" style="font-size: 0.87em; color: #616365; line-height: 1.5em; margin-bottom: 0.625em;">Aligned Measurement Framework</li> <li class="featured-content__list-item" style="font-size: 0.87em; color: #616365; line-height: 1.5em; margin-bottom: 0.625em;">Sales Metrics Framework</li> <li class="featured-content__list-item" style="font-size: 0.87em; color: #616365; line-height: 1.5em; margin-bottom: 0.625em;">Sales/Marketing KPIs</li> </ul> </div> </div> </div> </div> <div class="column column--25" style="width: 244.229px; margin-left: 28.6458px; display: flex; float: left;"> <div class="content__media"><figure class="figure figure--inline-caption single-image-promo" style="display: table; margin: 0px; position: relative;"><a href="http://go.siriusdecisions.com/CampaignFrameworkWebcast" target="_blank" style="color: #7ab800; text-decoration: none; font-family: open-sans-n7, open-sans, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-weight: 700; display: block; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"><img alt="" class="figure__media" src="~/media/SiriusDecisions/OUTPERFORM/TheSiriusDecisionsCampaignFramework.jpg" style="border: 1px solid #e7e8e8; height: auto; max-width: 100%; display: block; width: 244px;" /><figcaption class="figure__caption is-yellow is-bottom-right" style="font-size: 0.9375em; line-height: 1.5em; letter-spacing: 0.1em; text-transform: uppercase; color: white; padding: 12px; position: absolute; max-width: 51%; bottom: 0px; right: 0px; background-image: url(https://www.siriusdecisions.com/assets/images/10x10_f0c565_85.png); background-position: 0% 0%; background-repeat: repeat;">VIEW ONDEMAND &rsaquo;</figcaption></a></figure> <div class="content__info"> <div class="content__caption"><a class="content__caption--link" href="http://go.siriusdecisions.com/CampaignFrameworkWebcast" style="color: #7ab800; text-decoration: none; font-family: open-sans-n7, open-sans, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-weight: 700; margin-top: 15px; display: block; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">The SiriusDecisions Campaign Framework</a></div> <div class="featured-content"> <h5 class="featured-content__title" style="font-size: 0.875em; margin: 1.67em 0px 0.625em; font-family: open-sans, 'Helvetica Neue', Helvetica, Arial, sans-serif; line-height: 1.375em; color: #616365; letter-spacing: 0.1em; text-transform: uppercase; margin-bottom: -100px;">FEATURED CONTENT:</h5> <ul class="featured-content__list-items" style="margin: 0px 0px 1.625em; line-height: 1.7em; padding-left: 1.25em;"> <li class="featured-content__list-item" style="font-size: 0.87em; color: #616365; line-height: 1.5em; margin-bottom: 0.625em;">Campaign Framework</li> <li class="featured-content__list-item" style="font-size: 0.87em; color: #616365; line-height: 1.5em; margin-bottom: 0.625em;">Campaign Implementation Process</li> </ul> </div> </div> </div> </div> <div class="column column--25" style="width: 244.229px; margin-left: 28.6458px; display: flex; float: left;"> <div class="content__media"><figure class="figure figure--inline-caption single-image-promo" style="display: table; margin: 0px; position: relative;"><a href="http://go.siriusdecisions.com/CoreModelsConceptsWebcast" target="_blank" style="color: #7ab800; text-decoration: none; font-family: open-sans-n7, open-sans, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-weight: 700; display: block; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"><img alt="" class="figure__media" src="~/media/SiriusDecisions/OUTPERFORM/BtoBSalesCoreModelsandConcepts.jpg" style="border: 1px solid #e7e8e8; height: auto; max-width: 100%; display: block; width: 244px;" /><figcaption class="figure__caption is-yellow is-bottom-right" style="font-size: 0.9375em; line-height: 1.5em; letter-spacing: 0.1em; text-transform: uppercase; color: white; padding: 12px; position: absolute; max-width: 51%; bottom: 0px; right: 0px; background-image: url(https://www.siriusdecisions.com/assets/images/10x10_f0c565_85.png); background-position: 0% 0%; background-repeat: repeat;">VIEW ONDEMAND &rsaquo;</figcaption></a></figure> <div class="content__info"> <div class="content__caption"><a class="content__caption--link" href="http://go.siriusdecisions.com/CoreModelsConceptsWebcast" style="color: #7ab800; text-decoration: none; font-family: open-sans-n7, open-sans, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-weight: 700; margin-top: 15px; display: block; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">B-to-B Sales: Core Models and Concepts</a></div> <div class="featured-content"> <h5 class="featured-content__title" style="font-size: 0.875em; margin: 1.67em 0px 0.625em; font-family: open-sans, 'Helvetica Neue', Helvetica, Arial, sans-serif; line-height: 1.375em; color: #616365; letter-spacing: 0.1em; text-transform: uppercase; margin-bottom: -100px;">FEATURED CONTENT:</h5> <ul class="featured-content__list-items" style="margin: 0px 0px 1.625em; line-height: 1.7em; padding-left: 1.25em;"> <li class="featured-content__list-item" style="font-size: 0.87em; color: #616365; line-height: 1.5em; margin-bottom: 0.625em; font-family: open-sans, 'Helvetica Neue', Helvetica, Arial, sans-serif; background-color: #ffffff;">Relative Productivity Framework</li> <li class="featured-content__list-item" style="font-size: 0.87em; color: #616365; line-height: 1.5em; margin-bottom: 0.625em; font-family: open-sans, 'Helvetica Neue', Helvetica, Arial, sans-serif; background-color: #ffffff;">TRED Model</li> </ul> </div> </div> </div> </div> </div> <br /> <p><br /> </p>