SiriusDecisions is a research and advisory company focused on ensuring product, marketing and sales leaders drive intelligent growth for their b-to-b organizations. The research and advisory business is the core competency of SiriusDecisions.
Our analysts innovate to create the research and data that we deliver to our clients via a subscription-based membership. In addition, we adapt and deliver our proprietary research through our consulting, learning and events businesses, depending on how our clients prefer to consume our intellectual capital.
What our clients tell us:
“SiriusDecisions is one of those partners that gets in the heat of the battle with you.”
B-to-B Research and Advisory
Services designed for product, marketing and sales leaders to provide you and your team with our trusted research, advice, tools, templates and data to ensure best-in-class operational performance and organizational alignment. Our unique research and advisory delivery methodology enables you to adopt, operationalize and optimize the models and frameworks you need to drive intelligent growth.
Our consultants are experienced practitioners in your field who apply SiriusDecisions thinking and tools to help solve the challenges you face via customized assessments, workshops and project engagements.
SiriusDecisions Events deliver the latest actionable insight, data and best practices to optimize b-to-b sales, marketing and product performance. We offer five types of events that cater to our clients' and prospects' specific needs.
SiriusDecisions enables intelligent growth via four core research and advisory capabilities:
B-to-B Research and Advice
Our research and advice is relied upon every day by the world's b-to-b business leaders. Our analysts are tenured practitioners who conduct qualitative and quantitative research that is delivered via a variety of research deliverables, from comprehensive Core Strategy Reports to research briefs to research summaries written precisely for our most senior executive clients. The research not only describes the best practices, techniques and methodologies that we recommend but also provides the associated tools and templates that you and your team will need to implement the concepts. Research and advisory members can also speak with our analysts directly to ask questions, get feedback and guidance, examine what is or is not working, or learn what peers are doing within their space.
B-to-B Benchmark Data
We have been collecting fact-based intelligence on multiple critical areas – including budgetary spend, performance metrics, organizational design, and technology infrastructure – for the past 15 years. Today, SiriusDecisions captures more than 700 metrics and KPIs to help our clients know how they are performing, help them justify investments, and provide fact-based visibility into progress and gaps.
Models and Frameworks
Our proprietary models and frameworks align to our clients' top priorities, providing the blueprints they need to make the right business decisions, build or re-engineer business processes, and design their organization for optimal growth. Companies that adopt and operationalize SIriusDecisions models and frameworks growth two to seven times more than companies that don't. We continuously evolve and update our frameworks and models to ensure our clients are always getting the most innovative and forward-thinking techniques and approaches to driving intelligent growth in their organization.
SiriusDecisions delivers online tools as well as templates (in Excel, Powerpoint or Word) to enable clients to easily implement best practices and analyst recommendations. Whether it's a business case template or marketing planning tool, all SiriusDecisions tools and templates are industry-proven and designed for organizations like yours. Powered by SiriusDecisions' proprietary research, SiriusTools® help your team perform with agility and precision on a day-to-day basis.
What our clients tell us:
“SiriusDecisions provided the models that helped us figure out what to do. We were able to adapt those. We like using those models because they allow us to benchmark our peers and see how we are doing.”
With our advisory services, e-learning and consulting, SiriusDecisions provides value at three levels of the organization.
Value focused on individual or personal development
Value focused at the functional performance level
Value through both of these that impact corporate performance
By increasing the knowledge and skills of individuals and impacting the effectiveness of functional groups, SiriusDecisions can have significant influence on positive corporate performance. That's intelligent growth.
Adopt, Operationalize, Optimize
We at SiriusDecisions understand that operational excellence, which drives revenue growth and productivity, is developed over time. It is with this progression in mind that our services guide you using a sequential approach we call “adopt, operationalize and optimize.”
We work with you to understand which models and frameworks will help you address identified organizational, functional or individual execution gaps.
Once the right people are on board, it's time to operationalize the models and frameworks. You'll work with our analysts to take a concept and make it reality through our proprietary research, as-needed inquiry to support your team, ready-to-execute templates, tools and multiple types of available workshops.
Finally, with the model in place and running properly, you'll likely want to expand its scope and impact. That's when we'll work with you in our third phase – optimize.
Throughout your journey we provide our clients with the following support: Research, Models and Frameworks, Benchmark Assessments, Peer Interaction, Interactive Tools, Analyst Inquiry and Events.