A one-day workshop focuses on planning and executing
large account plans to implement an account-based marketing (ABM) strategy, with learning and exercises focused on the frameworks and models guided by SiriusDecisions.
Familiarization with key SiriusDecisions ABM frameworks, models and best practices including our Account Selection Methodology and tool.
Leaders, managers and line staff from marketing, marketing operations, teleprospecting, sales operations, inside and direct sales.
SiriusDecisions ABM Foundations
ABM Benchmark Survey Insights (if applicable)
Account Prioritization
Stakeholder phone interviews (if applicable)
Pre-workshop inquiry
Workshop planning meetings
ABM Benchmark Survey Analysis (if applicable)
One-day, on-site ABM Workshop
Developing SMART Goals for ABM Accounts
ABM Planning: Developing an ABM Engagement
Pre-workshop planning discussions
Internal stakeholder communication
Selective stakeholder interviews, if applicable
Pre-reading
Account-Based Marketing Setting SMART Goals
Data Requirements for Account-Based Marketing
Large Account Marketing: The Planning Process
Review of client ABM-related documents
Account sales plan gathering
Account selection
Advisory services action plan (to guide post-workshop execution)
Workshop debrief meeting
Our workshop leaders are seasoned executive practitioners who have planned, executed and measured successful initiatives, campaigns and projects in their respective subject matter areas of expertise.
They engage hundreds of clients annually in continuous research, benchmark studies and client inquiries to identify trends, issues and challenges and provide models, frameworks and actionable pragmatic advice.
Clients of our advisory services gain increased leverage from our workshops through continuous engagement with our analysts during their service subscription period.