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Aligned Measurement Framework Workshop

Develop an automated scoring strategy to provide the data needed for a fuller view of marketing's impact on revenue.

Marketing leaders often struggle with:

• Being too heavily influenced by business requirements from the field

• Trying to change from an activity-based environment to an automated scoring strategy

• Being able to showcase marketing's impact on revenue to senior leadership

SiriusDecisions can help you:

• Ensure common understanding between sales and marketing on aligned measurement across the organization

• Define key components of lead generation service-level agreements (SLAs) in order to improve sales and marketing alignment and performance based on needs

• Establish agreed upon KPI definitions, indicators, measurement processes and their value to the organization

• Gain alignment regarding marketing sourced and marketing influenced revenue

How will this strategy impact your business?

Once you develop an aligned measurement framework, you can expect to:

• Gain cross-functional buy-in from sales and marketing as well as the worldwide team members on standard key performance indicators

• Identify and close gaps in the current measurement process to better leverage marketing and sales resources

• Establish an ongoing governance process to set expectations and drive adherence

A workshop that delivers an action plan and resources to ensure success.

How does it work?

• This is a one-day workshop for 10 - 12 participants

• Key participants involved in the workshop should include the executive leadership, as well as marketing operations, demand specialists, systems administrators, CRM /MAP specialists, campaign planning, marcom, sales operations and data analysts

• Qualitative and quantitative data, including surveys and interviews of key stakeholders, are used to inform recommendations and develop an action plan customized to your organization

Key Takeaways

• A customized template for building a pragmatic measurement plan linked to business goals and outcomes

• Clarity and agreement on measurement definitions

• Tips for evolving the measurement strategy into campaign, functional and geographic blueprints

• A roadmap for future advisory service inquiries to ensure ongoing support and success

Take Action

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