"Because we have always done it that way" doesn't cut it anymore as an answer to why things are done in business. Your organization needs to evolve from traditional, experienced-based, intuition-driven marketing and sales to modern, data-driven, analytics-based marketing and sales. Failure to make the transition could limit growth, sacrifice market share and allow your competitors to surpass you.
• Assess your strengths and weaknesses relative to five pillars of analytics proficiency - planning, process, culture, skills and tools and data
• Take advantage of what you can accomplish now
• Move from one proficiency level to the next to improve your analytics
• Generate insights about your customers and prospects
Predictive analytics, statistical modeling, and data-driven sales and marketing can improve sales and marketing performance. A conducive analytics platform includes reliable data, well defined plans, repeatable processes, a receptive culture, and the right skills and tools. To succeed and avoid the pitfalls when introducing data-driven, analytical approaches, you must assess your analytics proficiency an prepare an improvement road map.
• This is a one-day workshop for up to 20 participants but there is a five-week lead time prior to the workshop for data collection and analysis
• Key roles involved in the workshop include CMOs, CSOs, executives and managers from both marketing and sales, marketing and sales analytics teams, and campaign managers
• Qualitative and quantitative data, including surveys and interviews of key stakeholders, are used to help assess key analytics capabilities and deficiencies, inform recommendations and develop an action plan customized to your organization
• Complete analytics proficiency assessment with details for planning, process, culture, skills and tools, and data
• Guidelines for improving your analytics proficiency
• Recommendations on what can be accomplished now
• A recommended action plan for the next 12 months
• A roadmap for future advisory service inquiries to ensure ongoing support and success
In this era of big data and analytics, it's time to assess your ability to mine available internal and external data, determine areas of improvement, generate insights about your customers and prospects and their journeys, improve marketing and sales effectiveness, and increase business performance.