A one-day in-depth exploration of SiriusDecisions; Campaign Framework, models and research-informed best practices for campaign planning, execution and measurement. The workshop provides actionable intelligence that can be applied to create and execute effective campaigns.
Understand and effectively apply the SiriusDecisions Campaign Framework with actual use cases leading to a phased implementation of best practices.
Executives, managers and line staff actively involved in planning designing, executing and measuring global and/or local campaigns.
• Anatomy of the B2B Campaign Framework
• Key Definitions
• Campaign Themes
• Campaign Design and Implementation Considerations
• Targeting for Segments and Geographies
• Organizational and Execution Considerations
• Measurement and Metrics for Assessing Success
• Action Plan
• Pre-reading
• Marketing Activity: What’s in a Name
• Marketing Planning: Setting Goals
• Core Strategy Report: Campaign Framework
• Aligning Campaign Themes and Product Launches
• Measurement Within the Campaign Framework
• Marketing Budgets: The Strategic Allocation Model
• Selective stakeholder interviews, as needed
• Webinar covering workshop material
• On-site workshop for up to 10 participants
• Topic-specific action plan and workbook
• Advisory inquiry plan
• Topic lists for post-workshop guidance (for SiriusDecisions research membership holders)
Our workshop leaders are seasoned executive practitioners who have planned, executed and measured successful initiatives, campaigns and projects in their respective subject matter areas of expertise.
They engage hundreds of clients annually in continuous research, benchmark studies and client inquiries to identify trends, issues and challenges and provide models, frameworks and actionable pragmatic advice.
Clients of our advisory services gain increased leverage from our workshops through continuous engagement with our analysts during their service subscription period.