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Channel Operating Model Assessment Workshop

Optimize your channel for the highest yield to help grow your indirect business.

Leaders of channel programs often struggle with:

  • Setting channel strategy, with the associated planning and operationalization needed, to build, manage and grow a successful indirect business
  • Channel optimization including identifying the functional roles and processes needed to support channel partners
  • Access to best practices around routes-to-market and partners to help influence and guide decisions that will lead to excellence within the channel

Best-in-class organizations establish, by function, the key processes and activities required to build, manage and grow a successful indirect business.

SiriusDecisions can help your organization:

  • Identify the key processes and functional roles needed to support and grow your indirect business
  • Leverage your channel professionals across several functions – Channel Sales, Channel Marketing and Channel Operations – to align around setting or fine-tuning your channel strategy
  • Diagnose areas that require improvement. Key areas related to the channel include plan, recruit, enable, create demand and transact/report

Make an investment for a long-term impact to your business.

By completing the Channel Operating Model Assessment and workshop, your team can expect:

  • A greater understanding of the SiriusDecisions Channel Operating Model
  • Greater communication among cross-functional attendees
  • A set of agreed upon prioritized goals and activities to be used as next steps

A workshop that delivers an action plan and resources to ensure success.

How does it work?

  • This is a one-day workshop (with an optional second day to help further accelerate your efforts and results) for up to 10 participants
  • Key stakeholders involved in the workshop should include leaders of channel marketing, channel sales, channel operations, or anyone who manages a channel program
  • Qualitative and quantitative data, including surveys and interviews of key stakeholders, are used to inform recommendations and develop an action plan customized to your organization

Key Takeaways

  • Channel Operating Model Assessment Tool results
  • Channel-related frameworks discussed during the workshop
  • A roadmap of pre-defined next-step action items
  • Ongoing support through your Advisory Services relationship

This workshop leverages the SiriusDecisions Channel Operating Model Assessment Tool to help you identify your company’s key channel processes and activities by ownership and importance that will lead to potential improvement and growth in your channel business.


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