Consulting Packages: Personas, the Buyer's Journey and Content Strategy Deliverables

Wonderful things can happen when audience-centricity and content strategy come together.

Best-in-class organizations understand this, and know how to leverage persona information to influence campaigns, content and tactics. Simply stated, to deliver results, marketing teams must engage their target audiences with the right content at the right time in the buyer’s journey. Through content, organizations demonstrate authentic understanding of their customers and their challenges and express a winning value proposition.

In these SiriusDecisions working sessions, marketers will work together and use their shared knowledge, expertise and data to achieve important outcomes:

• Documentation of a detailed understanding of the buyer and their decision process
  
• Understanding of buyer needs in relation to campaigns, content and delivery tactics
  
• An effective content strategy and plan identifying existing and new content that will ensure buyer engagement

How Does it Work?

This customized one day, one-and-a-half or two-day session can be designed to meet your organization’s needs. During the session, the group will address:

• Collaboration between portfolio marketing and content strategy
  
• Driving audience centricity throughout the process
  
• Key steps in the content strategy process
  
• Organizational readiness

Deliverables include all required consulting read-out documents, a completed audience and requirements architecture, and completed content strategy materials.

An advisory action plan is included as a deliverable to ensure post-engagement support and guidance to the client team via a list of structured and sequenced analyst inquiries, research and tools access.

SiriusDecisions Advisory Advantage

Research-informed consulting

As part of our clients’ consulting engagement, we provide prioritized recommendations that are tightly integrated into an action plan outlining short- and long-term next steps. This includes an advisory plan – a proactively scheduled series of structured analyst discussions – that ensures ongoing support and execution guidance during and after the consulting engagement. We call this the advisory advantage.

SiriusDecisions strongly recommends a Content Strategy and Operations advisory seat to support post-engagement implementation processes.