Best-in-class organizations understand this, and know how to leverage persona information to influence campaigns, content and tactics. Simply stated, to deliver results, marketing teams must engage their target audiences with the right content at the right time in the buyer’s journey. Through content, organizations demonstrate authentic understanding of their customers and their challenges and express a winning value proposition.
In these SiriusDecisions working sessions, marketers will work together and use their shared knowledge, expertise and data to achieve important outcomes:
This customized one day, one-and-a-half or two-day session can be designed to meet your organization’s needs. During the session, the group will address:
Deliverables include all required consulting read-out documents, a completed audience and requirements architecture, and completed content strategy materials.
An advisory action plan is included as a deliverable to ensure post-engagement support and guidance to the client team via a list of structured and sequenced analyst inquiries, research and tools access.
Research-informed consulting
As part of our clients’ consulting engagement, we provide prioritized recommendations that are tightly integrated into an action plan outlining short- and long-term next steps. This includes an advisory plan – a proactively scheduled series of structured analyst discussions – that ensures ongoing support and execution guidance during and after the consulting engagement. We call this the advisory advantage.
SiriusDecisions strongly recommends a Content Strategy and Operations advisory seat to support post-engagement implementation processes.