Cross-Functional Content Lifecycle Workshop

Best practices for content: Developing a cross-functional content lifecycle process

Within the B2B content ecosystem, companies often struggle with:

• Who is responsible for content insight, creation, activation and optimization – you can have redundancies or gaps

• Content that is disorganized, difficult to find and often out of date or incomplete

• Improved content value and relevance by assessing and addressing any content gaps or redundancies

• Improved productivity of team members by having clear role definitions and responsibilities

• A lack of an agreed upon strategy for content creation and lifecycle management

The SiriusDecisions Content Model provides organizations with a best-in-class framework to effectively manage, measure and optimize the B2B content ecosystem. Working within this model, your company can develop an agreed upon content lifecycle process.

SiriusDecisions can help your team:

• Learn the model, map the process and establish a shared language

• Establish roles and responsibilities within the ecosystem

• Understand the content strategy, process and the language to talk about it

• Develop a framework for ongoing cross-functional discussions and collaboration

Make an investment for a long-term impact to your business.

By developing a cross-functional content lifecycle process, your organization can expect:

• Improved content value and relevance by assessing and addressing any content gaps or redundancies

• Improved productivity of team members by having clear role definitions and responsibilities

• A lack of an agreed upon strategy for content creation and lifecycle management

• Improved communication amongst teams by developing a shared language and documented process

• Improved usage of content due to clear activation and maintenance process and taxonomy

A workshop that delivers an action plan and resources to ensure success.

How does it work?

• This is a one-day workshop for up to 30 participants

• Key stakeholders involved in the workshop should include members from content strategy, content operations, product marketing, marketing communications and sales enablement

• Qualitative and quantitative data, including surveys and interviews of key stakeholders, are used to inform recommendations and develop an action plan customized to your organization

Key Takeaways

• Roles and responsibilities for content creation

• A prioritized list of content creation gaps

• An assessment of content creation effectiveness

• An assessment of content activities

• A plan for future assessments and process improvements

• A roadmap for future advisory service inquiries to ensure ongoing support and success

Content is the lifeblood of modern B2B marketing. As organizations ramp up and formalize their approach to content marketing, approaches to content strategy remain highly variable, intuitive, and based on the skills and decisions of individual contributors.