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Cross-Functional Content Lifecycle Workshop

Best practices for content: Developing a cross-functional content lifecycle process

Within the b-to-b content ecosystem, companies often struggle with:

• Who is responsible for content insight, creation, activation and optimization – you can have redundancies or gaps

• Content that is disorganized, difficult to find and often out of date or incomplete

• Improved content value and relevance by assessing and addressing any content gaps or redundancies

• Improved productivity of team members by having clear role definitions and responsibilities

• A lack of an agreed upon strategy for content creation and lifecycle management

The SiriusDecisions Content Model provides organizations with a best-in-class framework to effectively manage, measure and optimize the b-to-b content ecosystem. Working within this model, your company can develop an agreed upon content lifecycle process.

SiriusDecisions can help your team:

• Learn the model, map the process and establish a shared language

• Establish roles and responsibilities within the ecosystem

• Understand the content strategy, process and the language to talk about it

• Develop a framework for ongoing cross-functional discussions and collaboration

Make an investment for a long-term impact to your business.

By developing a cross-functional content lifecycle process, your organization can expect:

• Improved content value and relevance by assessing and addressing any content gaps or redundancies

• Improved productivity of team members by having clear role definitions and responsibilities

• A lack of an agreed upon strategy for content creation and lifecycle management

• Improved communication amongst teams by developing a shared language and documented process

• Improved usage of content due to clear activation and maintenance process and taxonomy

A workshop that delivers an action plan and resources to ensure success.

How does it work?

• This is a one-day workshop for up to 30 participants

• Key stakeholders involved in the workshop should include members from content strategy, content operations, product marketing, marketing communications and sales enablement

• Qualitative and quantitative data, including surveys and interviews of key stakeholders, are used to inform recommendations and develop an action plan customized to your organization

Key Takeaways

• Roles and responsibilities for content creation

• A prioritized list of content creation gaps

• An assessment of content creation effectiveness

• An assessment of content activities

• A plan for future assessments and process improvements

• A roadmap for future advisory service inquiries to ensure ongoing support and success

Content is the lifeblood of modern b-to-b marketing. As organizations ramp up and formalize their approach to content marketing, approaches to content strategy remain highly variable, intuitive, and based on the skills and decisions of individual contributors.

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