Developing Sales Playbooks Workshop

A one-day workshop to define the essential components of digital sales playbooks and take participants through the steps required to design, build and deploy a highly-effective digital sales playbook.

Overview

Sales playbooks guide sales teams through the sales plays they need to successfully drive a sales opportunity to close.

Beyond providing knowledge and best practices, todays digital sales playbooks also guide reps to the right content and resources they need at the right time in the customer's buying process. In this one-day Workshop we define the essential components of digital sales playbooks and take participants through the steps required to design, build and deploy a highly-effective digital sales playbook.

By the end of the Workshop, participants will have learned:

• The SiriusDecisions definition of sales playbooks

• How to utilize playbooks to deliver content, knowledge and best practices and enable the field force

• Ideas, tactics and action items you can use to design, create, implement and support sales playbooks in your sales organization

Who Should Attend?

The Workshop is designed for between one and four teams each tasked with developing a sales playbook for a specific offering (or group of offerings), market segment, or buying group.

Team-members should include representation from:

• Sales Enablement

• Sales Operations

• Sales Training

• Sales Management

• Sales Reps

• Product Marketing

Key TakeAways/Deliverables:

Each team responsible for a playbook will:

1. Have mapped the sales activities and identified the assets required against the stages of the sales process using the template provided

2. Have developed a plan for the finalization of the design, development, and deployment of their playbook.