A one-day workshop to define the essential components of digital sales playbooks and take participants through the steps required to design, build and deploy a highly-effective digital sales playbook.
Sales playbooks guide sales teams through the sales plays they need to successfully drive a sales opportunity to close.
Beyond providing knowledge and best practices, todays digital sales playbooks also guide reps to the right content and resources they need at the right time in the customer's buying process. In this one-day Workshop we define the essential components of digital sales playbooks and take participants through the steps required to design, build and deploy a highly-effective digital sales playbook.
The SiriusDecisions definition of sales playbooks
How to utilize playbooks to deliver content, knowledge and best practices and enable the field force
Ideas, tactics and action items you can use to design, create, implement and support sales playbooks in your sales organization
The Workshop is designed for between one and four teams each tasked with developing a sales playbook for a specific offering (or group of offerings), market segment, or buying group.
Team-members should include representation from:
Sales Enablement
Sales Operations
Sales Training
Sales Management
Sales Reps
Product Marketing
Have mapped the sales activities and identified the assets required against the stages of the sales process using the template provided
Have developed a plan for the finalization of the design, development, and deployment of their playbook.