Eight Factor Model of Teleprospecting Workshop

Revitalize and refine the efforts and focus of the organization's Lead Development Representatives.

Organizations often struggle to:

• Find a focus for the lead development representatives that will allow new resources and current management teams to expand capabilties and place additional, desired emphasis on reporting and interaction value

SiriusDecisions can help you:

• Develop the team managers' skills with respect to managing a remote team, using data to diagnose team effectiveness issues
• Educate lead development representatives (LDRs) on driving sales opportunities and increasing teleprospecting effectiveness

How will this strategy impact your business?

Once you refine the efforts and focus of your LDRs, you can expect to:

• Gain an understanding of the Eight Factor Model
• Agree upon the re-contexualized role and responsibilities of the teleprospector
• Identify relationship starters, brand ambassadors and the critical parts of campaign nurture and demand creation
• Identify the LDR's role in providing feedback as a part of the continuous improvement of the demand creation system
• Increase LDR productivity and throughput
• Improve demand creation and waterfall lead conversion and close rates

Questions? Contact your SiriusDecisions rep today.

A workshop that delivers an action plan and resources to ensure success.

How does it work?

• This is a one-day workshop for 10 - 12 participants, with a potential additional half-day for a manager training session, with a four-week lead up due to data collection and analysis
• Key participants involved in the workshop should include inside sales, teleprospecting, field sales, outside sales and marketing demand center resources
• Qualitative and quantitative data, including surveys and interviews of key stakeholders, are used to inform recommendations and develop an action plan customized to your organization

Key Takeaways

• An agreed upon description of the teleprospector role and responsibilities
• An agreed upon process, and the LDR's role within it, for continuous improvement of the demand creation function
• Practical examples of how to start conversations with leads
• A four-step process for diffusing difficult moments with leads
• A written assessment of the skill level and knowledge of the lead development representatives
• A roadmap for future advisory service inquiries to ensure ongoing support and success