This one-day workshop focuses on ensuring prospects are placed into an appropriate nurture program and then transitioned into an active buying process as quickly as possible. Marketers who focus on lead nurturing improve their conversion rates throughout the Demand Waterfall™ and improve sales productivity, pipeline generation and revenue performance.
Understand the SiriusDecisions Lead Nurturing Framework, which supports planning and execution of lead nurturing programs that leverage the four nurture pillars – entry, treatment, transition and disposition –throughout the lead lifecycle.
Marketing team members in field marketing, marketing communications, marketing operations, demand centers, solutions marketing and global marketing who contribute to, design and execute lead nurturing programs.
Our workshop leaders are seasoned executive practitioners who have planned, executed and measured successful initiatives, campaigns and projects in their respective subject matter areas of expertise.
They engage hundreds of clients annually in continuous research, benchmark studies and client inquiries to identify trends, issues and challenges and provide models, frameworks and actionable pragmatic advice.
Clients of our advisory services gain increased leverage from our workshops through continuous engagement with our analysts during their service subscription period.