This project works with the CMO and senior marketing executives to assess the current state of the marketing organization and its alignment to the strategic goals of the enterprise in order to ensure the right structure, capabilities and skills are in place to support future success.
CMOs face a consistent challenge – how to optimize resources to meet the short- and long-term business and marketing needs. This is especially diffi because market demands, technologies and trends are changing buyer behavior and making it more important than ever to diff solutions and communicate value. As a result, CMOs need to continuously assess the functional alignment across marketing, sales and product to meet current and emerging go-to-market requirements.
VP/Director of Portfolio Marketing, Solution Marketing, Product Marketing, Industry/Vertical Marketing, Chief Marketing Officer.
In order to prepare for this project, SiriusDecisions will work with the CMO to collect and review the following:
Documentation of current company strategy and challenges
Overview of current organization
Pre–reading:
Background and context setting by project sponsor
Identification of an internal project leader
Optional webinars or other sessions covering workshop material and questions regarding the workshop itself
Key deliverables from this project include:
Interview findings and gap analysis
Organizational spend resource allocation benchmark
Recommendations and best practices for a potential future organization model, or prioritized areas of emphasis/ development
Learning courseware recommendations
Workshop-related SiriusDecisions research materials
Role descriptions and competencies for key roles
Post-engagement priority topics to be included in the Advisory Service engagement plan
SiriusDecisions provides research-informed consulting services that operationalize our market-leading models, frameworks, best practices, benchmark data and research to address business problems or opportunities and drive profitable growth. With SiriusDecisions Consulting, you will broaden understanding, adoption, application, utilization and impact of SiriusDecisions methodologies within and across teams and go-to-market ecosystems.
SiriusDecisions Consulting leverages a methodology for collecting insights about the current state of an organization and then comparing these findings to similar organizations and SiriusIndex™ best practice benchmarks. These comparisons are used to provide context and inform recommendations in both an interim review and fi report. Final reports are typically presented in an onsite workshop and PowerPoint report.
Projects begin with a clear outline of the detailed approach, status updates, next steps and deliverables. The SiriusDecisions Consulting process outlined below guides clients through a set of coordinated steps and milestones to a successful outcome. One of the most important steps is the “review and revise” phase, which allows initial feedback to be incorporated into the development of a final set of prioritized recommendations and deliverables. All process steps and milestones are designed to work in concert to apply operational intelligence, SiriusDecisions frameworks, models and best practices to create actionable plans and results.