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Marketing Technology Assessment

Determine how existing or required marketing capabilities inform your marketing technology acquisition strategy.

Marketing is under increasing pressure to transform its capabilities, yet must justify the returns on its technology investments, which have doubled over recent years.

SiriusDecisions can help you:

• Assess your current and/or planned marketing technologies stack

• Identify gaps in capabilities required to achieve your go-to-market strategy

• Create your roadmap for technology investments and performance measurement

How will these changes impact your business?

Assessing your marketing technology capabilities will provide:

• Improved effectiveness of your marketing technologies affecting all parts of your buyer and customer engagement processes

• Save budget by obsoleting technology that is no longer delivering value

• A marketing technology roadmap that aligns current and future investments with business objectives and marketing priorities

Make sure your marketing technology investment helps your organization:

Enable growth through strategic technology acquisitions

Maximize impact of technology spend

Enable web personalization because customer interactions are now tracked in a single location

A best-in-class organization needs a best-in-class marketing technology strategy.

How does it work?

• This is a one-day workshop for 10-15 participants, or an 8 – 12 week project, depending on scope and desired level of assessment

• Key stakeholders from marketing, marketing operations and sales operations should be involved in the project

• Qualitative and quantitative data, including surveys and interviews of key stakeholders, are used to help inform recommendations and develop an action plan customized to your organization

Key Takeaways

• Results from the Marketing Technology, Process and Data Current State Assessment

• Gaps Assessment and Pro-Forma Roadmap for Process, Technology and Data

• Marketing Technologies Performance Improvement

• A roadmap for future advisory service inquiries to ensure ongoing support and success


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