• Creating clear marketing plans that align tightly with business objectives
• Aligning with, and getting agreement on plans with sales and other key stakeholder functions
• Outlining and articulating a clear marketing strategy
• Defining effective programs and actions to create and measure business outcomes
• Planning ahead to identify risks to the plan
Bring together the right stakeholders to align the marketing resources tasked with creating plans that adhere to business objectives and goals driving the organization.
• Drive a 22% year-over-year improvement in marketing sourced pipeline with a better campaign management process
• Create optimized marketing budgets for maximum leverage and return on programs, people and technologies investments
• Increase revenue growth rates and productivity through tight alignment within marketing and with sales and product functions
• This is a half or one-day workshop for approximately eight to twelve participants
• Key participants involved in the workshop should include the CMO, marketing executives and managers in marketing strategy, marketing operations, digital marketing, field marketing, sales operations
• Qualitative and quantitative data, including surveys and interviews of key stakeholders, are used to inform recommendations and develop an action plan customized to your organization
• A customized Marketing Plan-on-a-Page template
• Alignment between the marketing plan and business, sales and product objectives
• An agreed upon list of marketing activities designed to effectively drive marketing performance
• Clearly identified dependencies and risks to manage to enable your plan's success
• A roadmap for future advisory service inquiries to ensure ongoing support and success